enthof-logo
enthof-logo
Blog2023-03-27T08:30:28+05:30

Branding & Marketing Blog

Get the latest information and insights in branding and marketing to give yourself the upper edge.

  • Product Packaging Design for Shelf Impact vs. E-commerce Impact

Product Packaging Design for Ecommerce Impact vs Shelf Impact

August 13th, 2024|

Product Packaging Design for Ecommerce Impact vs Shelf Impact provides an unique insight in designing the designing effective product packaging requires a balance between shelf visibility and ecommerce functionality. Brands can optimise their product packaging design for both physical and digital marketplaces.

  • Optimal Slogan Placement in Logo Design

Optimal Slogan Placement in Logo Design

August 6th, 2024|

Optimal slogan placement is crucial as it enhances brand recognition and communicates a brand's values quickly to the audience. A well-placed slogan can enhance the overall message of the logo, making the brand more memorable and relatable. This article will explore the foundational elements of slogans and how they work in conjunction with logos to create a cohesive brand narrative.

  • Cultural Sensitivity in Global Branding Essential Strategies for International Success

Cultural Sensitivity in Global Branding

July 8th, 2024|

Cultural sensitivity is crucial for brands aiming for global success. When businesses respect and adapt to local cultures, they build authentic connections with consumers. Understanding and valuing cultural differences helps brands establish trust and loyalty in new markets.

  • The Optimal Logomark and Logotype Ratio

Logomark and Logotype Ratio – Using Optimal Proportions

April 28th, 2024|

Using the ideal logomark and logotype ratio is crucial for designing a memorable and powerful brand identity. Designers may create logos that are memorable to audiences and withstand the test of time by taking into account elements like height, alignment, and the application of design principles like the golden ratio. Understanding and putting these ideas into practice may help designers and brand owners alike improve the visual appeal and efficacy of their logos, paving the way for success in the cutthroat field of branding and design.

  • How to Choose the Right Brand Name or a Trademark for your Business

How to Choose the Right Trademark for your Business

April 15th, 2024|

Never forget that a brand name is a resource with value and character that your business will be built upon, not just the name of a product or service you offer. By the time you finish this article, you will be completely knowledgeable on choosing the best brand name that you can register as a trademark with ease.

  • Internal Marketing Driving Success in the Hotel Industry

Internal Marketing in Hotel Industry: Driving Success

December 27th, 2023|

Internal marketing in hotel industry is about nurturing the self-reinforcing relationship between employee and customer satisfaction. The article focuses on why internal marketing matters in the hotel industry.

8 Key Trends Shaping the Alcohol Industry

June 20th, 2023|

We delve into current trends shaping alcoholic beverage marketing and examine their profound impact on the industry. By embracing and understanding these trends, businesses can position themselves as industry leaders, staying one step ahead of the competition.

  • Understanding Pharmaceutical Rural Market

Rural Market Insight: Primer for Pharmaceutical Brands

June 8th, 2023|

When it comes to rural markets, pharmaceutical brands must adapt their marketing strategies to the unique challenges and limitations present in these areas. In this article, we explore the intricacies of rural markets and shed light on the innovative use of traditional advertising for pharmaceutical brands targeting these underserved areas.

  • Tips-For-Successful-LinkedIn-Marketing-Campaigns

5 Most Successful LinkedIn Ads Campaign Tips

December 1st, 2022|

LinkedIn Ads Campaign provides potential advertisers with space for ads in line with current trends in digital marketing. Here are some of the best LinkedIn Ads Campaign Tips to get out the most out of the campaigns for your business.

  • Getting The Best Out Of A Social Media Strategy

Getting The Best Out Of A Social Media Strategy

November 26th, 2022|

While it is nice to be present on social media, a strong social media strategy is essential in today's digital world. It's not enough just to be online and hope for the best. Here are the fundamentals.

  • The-Three-Essential-Values-of-a-Brand

The Three Essential Values Of Brand

June 15th, 2022|

Brand value has many different parts. But if the emotion is the reason why someone chooses to accept a new idea, it can also be the reason why they choose not to accept change.

  • The Amazing History of Cadbury Branding

The Amazing History of Cadbury Branding

March 28th, 2022|

Did you notice the Cadbury Dairy Milk blocks looking different this year as you browse the chocolate aisle? Keep reading as we take you through the history and evolution of Cadbury Branding.

  • The Amazing Art of Product Packaging Design

The Amazing Art of Product Packaging Design

March 26th, 2022|

The Art of Product Packaging is often just as important as the product. Your product will be competing with similar products online and in stores. Many consumers are only able to distinguish your product by the packaging.

  • Create Products that Defy Conventional Categories

Create Products that Defy Conventional Categories

March 23rd, 2022|

Market disruptions occur when a brand doesn't follow the category rules. Netflix decimated the video rental industry. Uber threatens to do it the same way to the taxi industry. Online access to books can revolutionize how knowledge is acquired. Sometimes, this insubordination can be detrimental to a product. An epilator for men was rejected by males because it didn't involve the testosterone-laden act shave. The solution was better...

  • The Critical Role Of Positioning Strategy

The Critical Role Of Positioning Strategy

March 23rd, 2022|

What is the role of Positioning Strategy? Understanding the market means understanding yourself in order to create your business strategy. Understanding your customers' needs and wants is also key to positioning. Positioning helps buyers quickly understand what you offer so that they can find the right solution for them.

  • Objection Handling: Proven Techniques to Combat Objections

Objection Handling: Proven Techniques to Combat Objections

March 21st, 2022|

Knowing the best methods to deal with objections is a good idea. There are many ways to handle objections, including the boomerang technique and the open-ended question. These methods will make it easier for you to sell more.

  • The Ultimate List of Webinar Statistics 2022

The Ultimate List of Webinar Statistics 2022

March 20th, 2022|

Webinars can be a great way for you to communicate your message to a large audience. The list of webinar statistics and the best practices will ensure your success. Read on.

  • Middle of the Funnel for SaaS - Everything You Need To Know

Middle of the Funnel for SaaS – Everything You Need To Know

March 19th, 2022|

A sales funnel is a marketing term that describes the journey that potential customers go through on the way to making a purchase. It gives sales teams key insights into the customer’s needs, problems, and decision-making process. The goal of content marketing is to guide your prospects through the sales funnel with content that is...

Which Is Best – Semrush vs Ubersuggest

March 18th, 2022|

Semrush vs Ubersuggest are two of the most used search engine optimization (SEO) tools. They are trusted by digital marketers to help increase traffic and visibility of their websites through their many features. Both Ubersuggest and Semrush have been used by me personally.

12 Best Landing Page Examples to Follow in 2022

March 18th, 2022|

A web page can impact the conversion rate, as we hear often. How do you make a landing page that converts well? We have 12 examples of landing pages. These examples can help you redesign your site and increase your conversion rate. Understanding the purpose of a good landing page.

Advertising Strategy vs Your Marketing Strategy in 2022

March 7th, 2022|

Learn what an advertising strategy is, what it's defined as, how to create one, and the various types of advertising strategies. You'll need the right advertising strategy to let your customers know your product is available and what it has to offer.

Using Brand Key Model as a Formula for Success

March 6th, 2022|

The Brand Key is a useful tool for seeing this side more clearly. In a confusing and sometimes oversaturated market, the Brand Key can also assist in the search for the right positioning.

SEO for Ecommerce Website

June 22nd, 2021|

SEO for Ecommerce Website You'll want to SEO for ecommerce website so that your company ...

Types of Consumer Behaviour

June 9th, 2021|

Types of Consumer Behaviour Types of Consumer Behaviour has been categorised into - Complex Buying, ...

Market Research Methods

June 3rd, 2021|

Market Research Methods The methods for Market Research in this list cover both Primary and ...

Types of Market Research

June 2nd, 2021|

Primary and Secondary Market Research are the two types of market research that your company ...

What is Market Research?

May 31st, 2021|

Market Research is the act of acquiring and analyzing data about your company's operations. This ...

Business Plan Examples

May 30th, 2021|

Before you begin writing a business plan, it's always a good idea to get ideas ...

Twitter Trending Hashtags

May 20th, 2021|

The trending hashtags on Twitter are ones that are being used at a higher rate ...

How to Hashtag

May 16th, 2021|

Using hashtags isn't complicated, but it does necessitate some previous experience to ensure that you're ...

8 Social Media Hacks for Small Businesses

August 17th, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

  • client 5

Social Media for Business Growth

August 17th, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

10 Tips To Boost Your Website’s User Experience Dramatically

August 17th, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

The 10 Branding Commandments You Need to Follow

July 22nd, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

  • Marketing Expert

5 Things Marketers Need to be Informed About Contests on Social Media

July 22nd, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

5 Things to Consider Before Designing a Logo

July 22nd, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

How To Write An Effective Design Brief For A Design Project

June 24th, 2020|

Whether you're a designer or a client, an effective design brief is that the single most crucial think about ensuring that a project is successful. This article will tell you ways to write down an efficient design brief which will be both beneficial to the client and therefore the designer.

Let’s Supercharge Your Brand Growth

support@enthof.com

Call us (+91) 98905 86011

Grow Your Online Business Strategically, and Improve Customer Retention.

Services

Work Portfolio

Quick Links

Contact

+91-9890586011
+91-8698923004

support@enthof.com

© 2023 • Enthof

Say Hello

support@enthof.com

+91-98905 86011