5 Ways to Start Digital Marketing Fast
You have to stop thinking and start doing it at some time. That concept is doubly true when it comes to start digital marketing, because almost anything you do may have an immediate influence on your brand. Here’s how you get started with web marketing in the next 24 hours.
You’ve already realised that you’ll need to use social media and maybe send out a couple of email promotions. But you’re at a loss about where to begin. What’s the difference between posting on social media and sending a promotional email?
Fortunately, digital marketing isn’t as permanent as sending a plane into the skies to advertise your business, only to discover that they misread your website’s name.
You have free access to a large audience of prospects when you start digital marketing.
You can not only develop high-quality content that helps consumers fall in love with your business, but you can also obtain data and analytics that aren’t available from folks who may have seen your jet flying around town.
The next step in your marketing strategy is digital marketing, and here’s how to get started in the next 24 hours.
[lwptoc min=”2″ numeration=”none” numerationSuffix=”none” title=”” toggle=”0″ skipHeadingLevel=”h1,h2,h4,h5,h6″]#1 Create a Digital Marketing Channel
Creating a channel for your digital marketing plan is the first step. Most entrepreneurs become overwhelmed at this point, asking themselves, “But, WHICH CHANNEL SHOULD I CHOOSE?”
Your customer avatar determines the answer. Your initial digital marketing efforts should focus on the channel where your customer avatar spends most of his or her time.
An eCommerce fashion business, for example, could look at Instagram and TikTok. A media organisation should set up an email newsletter and a Twitter account.
Quora and Reddit can also be used by a SaaS tool. Don’t assume which channel to start with if you’re not sure. Ask your present clients where they spend the most time online, and then develop a strategy around those channels.
#2 Send your customers an onboarding email.
You have an email list if you have customers. It’s another storey whether or not that email list was used. Since you already have this digital marketing channel, let’s use it strategically to encourage your customers to refer their friends, family, and online audience to your high-tier offerings by climbing the Customer Value Journey ladder.
The introduction email is the first step in email marketing. This is the first email someone receives from your company, and it tells them who you are and what they can expect from your subsequent emails.
You may, for example, inform your consumers that you’re having a giveaway and that the winner will be chosen among those who share their referral link. Alternatively, you might inform your audience that a special offer will be available shortly and that you will notify them through email once it is available. Make sure to use email as your primary digital marketing channel for conversions.
#3: Use Your Social Media Channels to Share Content
You don’t need a strategy just because you’re on social media. Although you may have an intern publishing material on your behalf, the reality is that social media is a full-time job (if you want to do it right). It necessitates a lead generation plan for cold, warm, and hot leads, as well as the creation of highly engaging and converting content to get an ROI.
You do not have to finish everything in the following 24 hours. To get started with digital marketing today, all you must do is publish something to your social media profiles. It may be an Instagram story that illustrates what it’s like to work at your company behind the scenes, a testimonial on your feed, or a tweet expressing an opinion your business has on their sector. Simply pressing the publish button kicks off your digital marketing campaign, lowering the entry barrier to nil.
#4: Inquire about your audience’s thoughts on upcoming offers
Asking your consumer avatar questions and letting them tell you what they want is the essence of marketing. If you do it any other way, we can almost guarantee you won’t receive the desired outcomes from your strategy.
Ask your audience what kind of content they’d want to see from you in the next 24 hours to get started with digital marketing. This is market research, which is the first step in developing a marketing strategy. You can inquire about your existing customers, subscribers, or any social media audience you’ve amassed. “We’re putting up our content calendar for the next three months and wanted to ask—which of these 5 themes are the most fascinating to you?” is something you may copy and paste for them.
#5: Talk About Your Expertise on Your Personal Social Media Profiles
What if you don’t have an email list or a social media following for your brand…whatever it is? So, it’s time to take a look at your own social media pages. Because it’s not a business bragging about how fantastic it is, personal branding pays off.
It’s a CEO, founder, or employee demonstrating how much they know about their customer avatar’s problem—and why they’re the best person to help them solve it.
Digital marketing includes personal branding. You’ll conduct training using your personal social media accounts (such as Instagram or Twitter). Show your audience behind-the-scenes footage of your company, chat about your products, and ask them questions that will help you develop more content (see #4). It’s never a bad idea to develop your personal brand, especially now when consumers prefer employee-generated content to brand-created material.
It’s time to hit the publish button.
This is the time you’ve been putting off. It’s time to start your digital marketing strategy by publishing your first piece of content. We understand that this may seem intimidating and as if you’re going to make a mistake, but that’s the beauty of *digital* marketing.
You’re not printing 1,000 flyers and hoping you didn’t make a typo. You’re publishing a social media post or hitting send on an email. There’s a lot less risk than in physical marketing!
You can start digital marketing strategy in the next 24 hours with one or more of these strategies:
#1: Create a digital marketing channel, number one.
#2: Send your consumers an onboarding email.
#3: Share content on your social media platforms.
#4: Inquire about your audience’s thoughts on upcoming deals.
#5: Talk about your knowledge on your personal social media platforms.
About the Author
Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in marketing, sales and branding. His need to research and learn more about these segments is never-ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains
Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves
