How to get more YouTube Subscribers

YouTube is the second largest search engine in the world, with only Google taking the lead. Many new content developers join the existing channels every day. Some channels succeed and others collapse in the dark. What is the difference between the two types? Why do some channels get more YouTube subscribers than others? This is probably due to an SEO strategy.

This task can be very slow and time consuming and it is advisable to look at some social media agencies to perform the task, but if not, join us as we take a look at how some of the most successful channels operate, and how you can get more YouTube subscribers.

Various factors that influence the interpretation of the audience

When it comes to building YouTube channels, most considerations are viewer-centric. Algorithms are essential and many other factors are important. However, the channel was destined from the beginning because there was no target audience. Let’s look at some important factors.

Listen to the viewer’s

The biggest mistake most creators make is trying to reach too many viewers. If you try to target everyone, you will inevitably not target anyone.

Therefore, one of the most important parts of creating a YouTube channel is to define the end user. What topics do you cover? Who wants to watch your video?

Many YouTube creators try to focus only on popular topics. Trends are important, but not the most important aspect.

How does it help define your audience?

Let’s use the culinary community as an example. YouTube has a thriving culinary channel community. From celebrities like Gordon Ramsay and Jamie Oliver to YouTube celebrities like Chef John of Food Wish.

Of course, established celebrities rely on their fame to get more YouTube subscribers. However, the relevant chef had to rebuild the YouTube channel.

Within this community there are subcommunities. For example, there is an artisan bread and fermentation community. There is also a YouTube channel dedicated to vegans and fruitarian diets.

You will want to know who your audience is. To ensure that you deliver what you are particularly interested in.

Specialize

Obviously, YouTube is a whirlpool of various subcommittees and niches, but how do you use it? Let’s say you decide to make a video about vegan cooking. Join the vegan community if you want to retain your audience and create high-quality videos that target popular search terms.

Not only can you participate in videos that a particular viewer may search for, but you can also name them as similar videos. But that’s not all.

When creating content about vegan food, you’re targeting a single audience. However, when you create a video series about French vegan food, two things happen:

  1. You escalate from a single niche to targeting two markets
  2. You specialize even further to target a microniche.

It’s nice to see vegans, but it provides a niche audience focused on French vegans.
Logically, the niche you decide to target affects the number of YouTube subscribers. However, the other side is that you need to remain loyal to your audience. If your viewers prefer vegan food, you can’t add videos about sustainable beef breeding and slaughter.

However, each niche has countless microniches. You can usually post to different specialized groups without losing your subscribers. For example, French vegans probably won’t mind if you put a vegan Israeli meal.

Trending Topics

After building your audience, keep an eye on trends in your community.

Don’t do anything foolish, such as adding controversial banners to issues that aren’t relevant to your channel. Again, you must remain loyal to your audience.

Stay tuned for the latest topics in your target community. If meatless enchiladas are the current trend for your target audience, create enchiladas.

Depending on the type of channel, you can take your viewers while learning how to cook. Otherwise, you can learn how to do it and teach your audience what to avoid.

The essence of the problem is to maintain relevance. Incorporating current trends can also be trends.

People Judge a Channel by its Cover

Few YouTubers are aware of the impact their channel pages have on the general public. If it turns out that someone has posted your banner image to Windows 95 Paint, you will probably lose a lot of potential viewers.

Aesthetics is an important part of our society and you need to cater to potential subscribers. Let’s look at the three most important things to focus on when creating a channel page.

The Channel Icon

Your channel icon is the first thing most potential subscribers will see. You need to make sure that this part of the page is exceptional.
This is not only the first aspect of a channel that is regularly watched on YouTube, but it also appears with comments.

How do you create a great logo that will win more subscribers?

  1. Choose a meaningful color. Designers warn that you shouldn’t avoid your favorite colors or the current trendy shades. Trends change frequently and your tastes can change. It’s a good idea to choose a color that is relevant to your channel theme and brand.
  2. Don’t waste your layout. Most designers agree that empty space, or zero space, is an important part of their design. When it comes to color, don’t use more than two shades. When it comes to images, don’t try to add too many aspects. Finally, don’t try to include a complete description in your logo. Your name and tagline are the most you want to add.
  3. Select the relevant icon. Many channels make the mistake of choosing an icon that is not related to their focus. You want to select an icon that is relevant and memorable.
  4. The font is always featured. When designing your channel logo, you need to pay attention to the font. Choose something that is easy to read and stick the entire logo in one font.
  5. Organize your items wisely. You don’t want your logo to look like a bunch of elements and put all of them together. Work on the placement so that each element contributes to something.

Here are some tips for designing your logo. However, it may be worthwhile for the designer to create the logo.

The Banner

The banner image is the first thing you see when you open a channel page and it’s worth the effort. There are several things to consider when designing a channel.

  1. Sizing. Channel layouts need to be carefully planned as they need to accommodate different screen sizes. Your focus should be in the middle. The center of the banner is displayed on the mobile screen. This site shows a slightly larger part on tablets and computers. But they show the big picture on TV. Smartly design your banner to fit any screen size.
  2. Keep relevance. I said this before, and again, don’t follow the tangents of the design. If you don’t know how to embed the theme in the banner, leave it basic or make it abstract. Do not use irrelevant images or elements that do not appeal to your target audience.
  3. Don’t be afraid of space. Many new creators are afraid that there is space in their designs, and having it is not a good fear to have. Zero, negative, or empty space is an important part of any design. If you add an element to make it stand out, negative space will only improve it.

All of these design rules can be complicated, so consider whether someone on your marketing or branding team is up for the task. Otherwise, look for a design agency near you to tackle this task.

Describe yourself well

When new people come to your channel, they usually know nothing about you. Detailed description will help encourage viewers to subscribe to your channel.

Keep away from clichés and generics when doing the about section. Profiles like “I’m the Beaver and I make the best videos ever!” sounds Great in your head. To your potential audience, you sound arrogant and not original.

Your section should be sophisticated, but also informative. Tell potential YouTube subscribers:

  1. What is your channel about
  2. What you represent.
  3. What can they gain by watching your video?

Ask questions when you write your description, in general

“What does my video bring to subscribers?”

If you can’t check and answer the question, you’re missing out on the point.

Different types of videos

Many YouTube creators think that content is the only concern. However, the most successful YouTube channels produce three types of videos.

Each of the three videos has a different approach and brings something more to the channel.

1 subscription

The first type of video content is intended for new subscribers. This type of video usually targets a larger audience and covers current trends. It’s important not to ignore your core audience, but you also need to attract new YouTube subscribers.

The best way to get more subscribers is to create a YouTube video to watch. Covering trends increases your chances of doing it yourself.

The videos targeting YouTube subscribers usually focus on the subscribe button. Not only is there a subscribe button on the end screen. Alternatively, these videos can also remind people to subscribe to your channel near the beginning as well. For videos that want to attract YouTube subscribers to your channel, you need to be clear about what your channel represents.

2-view

Videos aimed at increasing the number of views on a channel are often good at converting to monetization. Like subscription-oriented videos, the subject matter of these videos generally focuses on trending topics.

Subscription videos are very appealing to YouTube subscribers, but these videos are about shareability. Be careful not to get too strong with these videos.

Visualization-oriented videos tend to be more optimistic and engaging. You can focus on popular topics that are less serious. You can also set up a call to appreciate and share your videos.

3-Engagement

Once you have a branded subscriber base, you need to take care of your subscribers. We recommend that you post your video just to connect with your current audience.
Insert video thumbnails that appeal to your main audience. Create videos about content that attracts multiple subscribers. Live videos is a great way to connect with your viewers and get more YouTube subscribers.

Don’t neglect this type of video as you will need to connect with subscribers on a regular basis. By building relationships with your viewers, you can get more YouTube subscribers than any other way.

Study your statistics

When building a YouTube channel, you need to act like an entrepreneur. Whether you are a statistics expert or not, statistics are important to your channel.

You can use YouTube Analytics to look up channel information. There are many different things you can see.

There are several sets of analyzes that can be investigated, each with different subcategories. You can view the following set of metrics:

  • Channel metrics
  • Audience metrics
  • Discovery metrics
  • Video metrics
  • Engagement metrics
  • Revenue metrics

Channel Metrics

Channel metrics track the overall performance of a channel. This category includes:

  • Subscriber. How many subscribers are there? When did you subscribe?
  • Real-time view. The number of views in the last 48 hours. It’s useful to track your current progress and track your life and premier statistics.
  • Top video. This benchmark shows which videos perform best. You can set a time period to see which videos worked well for a particular time period.
  • Channel view. Here you can track the number of views you get at a particular time.
  • Channel watch time. These statistics track the amount of time users spend watching your channel. It’s presented in hours.

Audience Metrics

Audience Metrics provide information about who is watching your video. It analyzes the following:

  • Unique viewers. This statistic calculates how many different people watched your video at a particular time.
  • Average views (per viewer). Average views calculate the number of times a viewer has watched a video on your channel.
  • User view times. This statistic shows when most viewers are watching your video.
  • Audience demographics. This measurement helps you identify your viewer’s age, gender, and place of residence.

Discovery statistics

Discovery Statistics focuses on SEO and how people find your video. This category is:

Impressions. Impressions Records the number of people who viewed impression thumbnails.

The click-through rate. This statistic measures the number of users who access your video when by clicking on your thumbnail.

Traffic source. Traffic source metrics measure where and how people find your video.

Top YouTube search term. This tool helps you to verify the validity of your keywords. Measure the search terms that lead people to your videos.

Video Metrics

Video Metrics analyze the performance of a particular video. Many of these statistics are similar to channel statistics, but focus on video. This category measures your:

  • Video views. This statistic measures the number of times a video is commonly viewed.
  • Video subscribers. How many people subscribed to your channel after watching a particular video? Discover it here.
  • Watch time. How much time do people spend watching your video? If you a short watch time, look for the problems.
  • Audience retention. How many people are watching your video? If people only watch the first 5 minutes of a 20 minute video, you will have retention issues.

Engagement Metrics

Engagement Metrics analyze how people interact with your channel and what they interact with. These statistics include:

  • The peoples likes and dislikes. What do your audience like? What do they hate? Are your dislikes coming from people from a community that disagrees? Look at these statistics.
  • Element report. What elements are included in the end screen which works well on your card?
  • Playlist analysis. Which playlist is the most effective? Is it because of the theme or style you used? These statistics can help you find out.

Revenue statistics

If you finally get enough subscribers, you can make money from your channel. Revenue statistics are useful at this stage. Revenue statistics consider two statistics:

  • Estimated Revenue. Analyze how much money your channel is making at any given time.
  • Revenue Sources. This metric divides the way you make money on YouTube.

Take advantage of statistics

We have seen that many different criteria can help you. Let’s take a look at important statistics and how the metrics can help.
Most YouTube creators focus on four key metrics:

  1. Views
  2. Average clickthrough rate
  3. Retention
  4. Viewing time
  5. Session time

The fifth aspect is obscure, but still essential.

Promote yourself

Targeting search terms (especially master keywords), thumbnails, and titles is essential for building channels. However, channel promotion may go further.

The more YouTube subscribers you have, the more enthusiastic your fan base will grow. Due to YouTube’s ever-changing algorithms, subscribers may not be able to get your new videos.

Many successful YouTubers take matters into their own hands.. Email broadcasts are a great way to ensure that your viewers get new videos.

You can ask users to subscribe to the newsletter by adding a call to action to the description. Once you have a chain of email addresses, do not spam your YouTube subscribers.

With their permission, you can also share blog posts and similar content. When creating digital products, you can build loyalty by providing your subscribers with “free” email.

Another great way to reach subscribers is to create an active social media account. So don’t leave the promotion to YouTube or search engines.

What about the content?

As the saying goes, the content is king. One of the most important aspects of increasing YouTube subscribers is how to create videos. The second is to upload YouTube videos.

  • Stay Consistent-Most successful YouTube users agree that subscribers value consistency. If you want to get more subscribers, please upload regularly.
  • Failure-You can’t afford to be afraid to make bad YouTube videos. At first, it takes some getting used to. It’s ok, and it’s even better, it’s the way you grow. If you accept the possibility of failure, be prepared to experiment.
  • Don’t overdo it financially – buying expensive equipment can be attractive if you get started. Don’t do this. Use the one you have first. If you have a smartphone, start with that.
  • Structure: Create the structure of the video. Whether that means you have a set of keycards or a complete script, you need to plan your video in advance. Also, the video content should be configured so that it doesn’t look like it was created on a whim.

Understand YouTube SEO

To be successful on YouTube, it’s essential to create video content that attracts and retains a large audience. Learning YouTube SEO best practices is essential to getting YouTube videos to appear high in the results, both on the platform and on Google.

As video has become the most used media on the internet, YouTube Video SEO is arguably a very effective tool for providing the best ranking of videos in search engine results. Alright, let’s go!

To make a good SEO referral on YouTube, it’s essential to know what the platform takes into account in the ranking of search results.

But what is a natural Referencing on YouTube?

Today, YouTube enjoys its size, power and popularity, and every brand and individual can benefit from extraordinary exposure. Therefore, all creators of YouTube channels need to fully master YouTube video referencing and its particularities.

YouTube SEO has many similarities to how “classic” SEO works on any website. (By the way, if you’re looking for a good SEO agency in your city, find it here.)

Before developing YouTube SEO best practices, it’s helpful to define exactly what YouTube video SEO is. SEO is a set of techniques that follow Google’s guidelines and is designed to optimize video visibility on the platform and Google’s SERP. If you want to know more about natural referrals, read the latest article on how to rank well with SERP!

Therefore, implementing a solid and consistent YouTube video referral strategy has two benefits:

Increase visibility of YouTube and Google, the two major search platforms in the world.
Achieve a better targeted audience while increasing engagement rates at the same time

SEO Factors to Consider on YouTube

It is impossible to tackle the YouTube video referral issue without considering the factors (also known as “signals”) in ranking results on Google and YouTube search engines.

YouTube has a large number of SEO ranking factors, most of which are based on data generated directly by platform users. This allows YouTube to evaluate the quality of the video.

Among these valuable signs that affect YouTube referrals are the number of times a video has been uploaded, likes, comments, and many other reactions that occur among users.
When this data is recovered and misused, YouTube compares it to similar videos and references to YouTube videos are obtained from this analysis. low load and a high bounce rate (the percentage of Internet users who close windows without any subsequent site consultation) inevitably make YouTube referencing decrease in relevance.

Yes, but how to avoid it?

Knowing how to make a proper referencing on YouTube inevitably requires knowledge of the key factors used for video references on the platform. These include:

  • Number of comments
  • Number of likes and visits.
  • reactions to the comments
  • The number of users who included the video in the playlist.
  • Number of shares
  • Ratio of positive and negative ratings
  • Keywords used in comments
  • Subtitles used in the video
  • Etc

One of the most effective ways to influence user reaction and comments and improve video browsing on YouTube is to actively participate in video conversations on YouTube channels. This makes these interventions always relevant and contributes to the overall positive opinion of the video.

Basic tips and rules for a good SEO of YouTube.

To give you the maximum visibility of your YouTube videos, it is better to follow the tips and detailed principles below.

Keywords to focus

Sorry, there is no magical recipe! Until the crawl robots can have a real understanding of YouTube videos, the keywords will play an important role in video references and in positioning the videos in the search results. In fact, the search for keywords is one of the essential steps to refer to YouTube.

To determine the best keywords for YouTube SEO quality, one of the most effective methods is to use the platform suggestion tools. To do this, simply write the queries that are considered most relevant in the YouTube search engine. If it is automatically suggested, it will mean that they are being searched and earned to be regarded as reference. You can also ask an SEO agency to help you in that step!

YouTube suggestions are not in any way the result of coincidence, but these are the words that are the most sought after in the search engine of the platform.

Once the keywords of YouTube SEO have been identified, it will be necessary to integrate them into different strategic locations, including the title of the video, meta description, labels or comments.

The length of the video

Another factor to be taken into account for a successful YouTube video reference strategy, is that the robots of the platform tend to promote videos with “reasonable” length. A 15-second video will not get the same treatment as a 20-minute video.

When we know that the main purpose of YouTube is to keep his visitors on their platform as long as possible, long videos are preferred for their YouTube SEO strategy, even though half of the visitors do not see the videos in their entirety.

The use of playlists.

To improve your YouTube referencing is the integration of playlists. One of the well-known techniques of SEO specialists and will allow the platform’s robots to “contextualize”, the video and its theme but also to link it to the different topics it addresses.

To optimize your natural reference on YouTube, it is strongly recommended to insert your video into a playlist when placed online.

Thumbnail of the YouTube video

In addition to choosing keywords, the thumbnail associated with the video will be an important element for SEO on YouTube.

Therefore, even if the platform automatically represents a thumbnail when a video is loaded and which is a video screenshot, creating your own thumbnail benefit better enhancing the video, which clicks more (increase the CTR “, “Click Through Rate”) and through it, increase the quality of your YouTube video SEO.

To convince yourself of the usefulness of customizing video thumbnails, it’s important to note that almost every video that generates the most traffic on your platform has custom thumbnails.

Final screen and dynamic files

One of the keys to SEO on YouTube is that video creators can achieve conversions and get visitors to follow YouTube channels, buy specific products, and visit their websites. Exit screens and dynamic tabs are just a few of the tools that help attract visitors. The YouTube video introduction takes into account this ability of YouTuber to maintain the loyalty of Internet users.

The Subtitles and captions

As mentioned above, adding captions is a great way to improve YouTube referencing, as the platform can’t read or interpret videos like any humans do.

As far as video SEO is concerned, subtitles are text transcriptions of video content that facilitate the work of analysis and exploitation of data by the platform. And don’t forget to translate it into the language you are interested in!

Link Building – The Art of Links Acquisition

To get the best location for your video on YouTube, getting the link by sharing it on a blogger or forum that publishes your video will maximize the visibility of your video and reach the largest audience.

Other data to be considered

YouTube initially relied on the number of clicks the video generated for the SEO system. However, for many cases of abuse, and to improve the quality of its video references, the platform relied on more diverse and relevant “statistics”.

In these statistics, you can find the number of likes your video receives, the performance of videos created by Internet users, the amount of video and site integration, or the time YouTube users spend on watching video in question (also called dwell time).

Tips for optimizing YouTube channel Referencing

In order for YouTube videos to be fully exposed to Internet users, it is essential that the linked channel properly Referencing itself.

Follow YouTube channels on the same topic

YouTube is a platform that operates based on the classification of content by theme. Therefore, following other channels in the same sector will have a positive impact on YouTuber referrals and increase the credibility of your channel.

Connect your YouTube channel to all social networks

Linking YouTube channels to various profiles on social media such as Facebook, Instagram and Twitter is a great way to improve YouTube video links.

Responses on comments left by Internet users

YouTube’s referral system primarily considers the degree of interaction between the channel creator and the visitor. Therefore, do not hesitate to encourage Internet users to comment, give opinions or ask questions.

Similarly, YouTube channel creators have every interest in acting very aggressively towards their visitors and responding to the maximum comments. The advantage of this mechanism of action over positioning is undeniable.

Strengthen your YouTube channel

Optimizing channel references for YouTube channels also means making them more attractive than your direct competitors. This includes, for example, adding a live video preview or “stories” to integrate with your profile to notify of the arrival of a new video.

Live video is a great opportunity for channel’s author to answer subscriber questions in real time, enhancing their natural referencing to YouTube.

Use “shorts”

One of the future innovations of the latest tools and platforms, “Short,” is a mini-video about 15 seconds long that plays an important role in improving YouTube referencing.

Improve the “About” section

If you have a lot of techniques to improve your channel’s YouTube SEO, knowing some of them is absolutely essential. This is especially true in the “About” section. This is absolutely essential and gives you the opportunity to insert additional keywords into your YouTube robots.

Create a trailer for your channel

Creating channel trailers, adding images, and adding an overall look to your channel play a key role in both improving your user experience (UX) and optimizing your YouTube search engine rankings.

In Conclusion

What do you need to remember about YouTube tags and SEO? By mastering all these techniques, your video or channel author will have all the keys to get more YouTube subscribers with SEO strategy. Also, if you want to call an expert, do not hesitate to talk to a digital marketing agency.