Microsoft’s NetMeeting allowed people to connect around the globe — but despite being a revolutionary platform, it didn’t see much use.

Now, webinars are gaining popularity due to Covid.

Most companies, especially SaaS businesses, use webinars to interact with customers, launch products, and even host webinars.

Webinars are a great strategy to provide dynamic digital experiences for customers that allow them to interact with you. These webinar statistics will show you why they are so important to your marketing plans.

Must-Know Statistics

These are the essential webinar statistics you should be aware of. Perhaps these statistics will inspire you to host your own webinar.

1. There are seven publicly traded companies that sell webinar technology

Zoom, Microsoft and On24 are all involved in the web-based software industry. That’s remarkable.

2. Every second of every day, someone searches for webinars

GrowthBar shows that someone searches for a webinar-related keyword almost every second of each day, 86,400 times per daily. This is almost 2.6 million searches a month.

3. 58% of B2B marketers include webinars in their content marketing strategy

Content marketing can be extremely effective in acquiring customers. But, for B2B businesses, content is more valuable. This is because business customers are more thoughtful about their purchases. Business purchases are more complex and larger. One webinar or blog article can be the difference between great engagement and no sales.

4. 73% of B2B marketers believe webinars are the best source for high-quality leads

B2B marketers are using webinars to increase their reach and effectiveness.

5. 29% of all webinars are from the technology and SaaS sector

A lot of software companies use webinars. Software/SaaS accounts for 29% of all webinars.

6. 91% of marketers who use webinars report that they are successful

It would be amazing if every marketing tactic was so efficient.

7. 67% of marketers plan to increase their investment in webinars

LinkedIn reports that many marketers are increasing their investment in webinars. Software companies with high growth expectations and deep pockets will find webinars a great way to generate qualified leads.

8. The market for webinars is expected to reach $4.44 billion by 2025

According to Research and Markets, the market for webinars is already worth $2 billion+ and will grow to $4.44 billion in 2025.

Webinar Engagement Stats

A webinar is useless if nobody attends. These are the webinar engagement statistics that will guide you to webinar perfection.

9. A majority of webinar participants register by email.

Email marketing is the best way to get people to sign up for a webinar.

10. Webinars convert between 5 and 20% of viewers into buyers

Webinars can convert large numbers of users into buyers. It’s one of your best lead generation strategies.

11. 60-minute webinars are more popular than 30-minute webinars.

Although the rule of thumb is to keep the webinars under an hour, there are reports that the audience will be more engaged if the webinar is longer. If you are really passionate about a topic, you might consider a webinar lasting 90 minutes.

12. 93% of webinars were attended via desktop.

Webinars are desktop-first. While you may get some mobile attendees, you need to optimize your experience for desktop viewers.

13. Tuesday is the best day for a webinar

On24 says that Wednesday was the best day to host webinars. Strangely, however, Covid changed the best day for engagement to Tuesday.

14. A webinar should be held at 11 pm PST (2:00 EST).

On24 says that the best time to host a webinar is at 11 AM PST. The best time to host a webinar is the one that works with your audience’s schedule. A webinar can be held at any time, depending on your event and audience.

15. 40% of webinar attendees pay attention to every detail from start to end

This means that 40% of your guests will be there until the end. Don’t forget to brew your coffee before you go.

16. 81% of webinars contain Q&As

On24 reports that 81% of webinars contain Q&As. I have hosted many webinars. Q&As are not only a great way to engage your audience but also give you credibility, as you can quickly answer their questions.

17. A third of webinar hosts use customer feedback to talk points in their webinars.

Social proof should be included on your landing page as well as in your ads and webinar. These include customer testimonials, press badges, and other evidence that shows the value of your product. Webinars are no different. You’ll see higher engagement and conversion if you can include customer success stories in your webinars.

How do you get people to your webinar?

A webinar is useless if no one shows up. These are some tips that will help you make your webinar a success.

These are other tips and tricks to help you market your webinar effectively.

Create your webinar registration page

This is where people can register to learn more about your webinar. Your landing page portrays professionalism and proves that you are there.

People will likely have many questions about your webinar and the topics you will be discussing. Your landing page can answer most of their questions. You can also talk about the benefits they will get from your webinar. You can create urgency by releasing coupon codes or other promotional items. Offer discounts to people who sign up first

The good news? Virtually every webinar software will guide you through this process so that you don’t have to start from scratch. Demio has great registration pages that create urgency and drive signups.

Blast your email list

Tell everyone about the upcoming webinar by using your email list. Your email list may have been built over many months, or even years. Now is the right time to make it useful. You can even email people from your personal email list. It is a good idea to email your subscribers multiple times about the webinar. Specifically:

• Two weeks prior to your webinar
• One week before your webinar
• The day before your webinar
• Your webinar will begin in the morning
• You should arrive half an hour before the webinar
• Just 5 minutes before the webinar

Perhaps your inbox is stuffed with reminders and webinar announcements, just like mine.

Add a CTA to your website

Everyone who visits your website should be aware that a webinar is coming up, and they can click to sign up! To create pop-ups alerting people about your upcoming webinar, you can use a tool such as Leadpages. To drive signups, I use exit popups that don’t disrupt my site visitors’ normal research and discovery.

Use social media

Social media can be used to attract people’s attention in creative ways. Your social media accounts can be used to create buzz about your webinar and engage your potential audience. You can create polls for people to give feedback about the topics of the webinar, or make teaser videos and share them.

Paid Social Media

If you have the budget, consider targeting marketing on LinkedIn advertising and Facebook. LinkedIn offers many targeting options to help you recruit people for your webinar. To target people based on their interests, demographics, or recent online purchases, you can use LinkedIn. To get the best results, use InMail and “conversation ads”.

Conclusion

Webinars are a great way to connect with customers. Webinars are a great way for business owners to stand out and promote their products and services, especially in the B2B sector.

Webinars can be a great way for you to communicate your message to a large audience. These best practices will ensure your success.