Consumer behaviour and technological advancement are evolving more quickly than ever. Therefore, the answer to the question “when should I start thinking about a website redesign?” is right now.
We can frequently put off adjusting and building iterations, but they are essential to ensuring that your website is operating as effectively as possible: It might seem like something for next year’s to-do list because there are other, more urgent bills to pay. However, prioritising a website redesign or update can be a step in the direction of increasing revenue. The reality is that sometimes we need to spend money in order to earn money.
Check to see if this is the ideal moment to make the investment. See if your website exhibits any of the warning indications that it is no longer appropriate by looking at the list below.
Website Redesign Warning Signs
There are numerous circumstances that point to the need for a website redesign or makeover. Let’s go over our checklist in more detail.
1. Your technology is outdated.
Every few years, both the methods and technologies individuals use to engage with the internet evolve. If your website doesn’t change with it, users will just stop visiting it. The days of unresponsive design are over. Don’t shortchange the seamless surfing experience that an increasing number of your visitors are expecting when they access your website on their mobile devices. Since your website isn’t mobile-friendly, you’re actually losing out on prospects. Your website must run smoothly on all platforms. This also entails making certain that all browsers and screen sizes are taken into account.
Allowing 404 error messages and dead links to persist is another technological blunder. This is not just a poor method of communication for your company; it also serves as active bad advertising, demonstrating a lack of organisation and poor upkeep. If it has come to this, you still have options, and we can help you keep your present website up and running while you think of a digital solution that will benefit your company. An internet SOS is a 404 error message. Fortunately, we at Enthof are website first agency.
2. You are not accomplishing your company goals.
Does your website support the objectives of your company? The design itself might be the issue if you’re not achieving your desired conversion rate or traffic, or if your bounce rate is too high and your email signups are too low. Your website should be growing consistently. It’s time to reassess your website strategy if it isn’t generating leads and think about website design at the earliest.
3. You want to keep up with current design trends.
Not all website redesigns focus on necessary updates. Sometimes it’s more focused on the brand’s image. The latest graphic trends are occasionally updated. You need to look at the part, which entails being current, live, and in step with web trends, if you want to come across as a modern business with its finger on the pulse of your sector.
4. You have a fresh market in mind.
Different racial, ethnic, and cultural groups all have unique preferences for images, text tone, interface interaction, keyword search methods, and even colour and sound preferences. When focusing on a new market, you must ensure that your first question is, “What do they like?” Why are they motivated? What are they concerned with?
It’s also important to consider how you may accomplish this while standing out from your rivals. Just keep in mind to consider whether your website is superior to those of your rivals. Your website may only require a simple yes to continue operating for a year or two.
5. You can improve.
Our website was frequently developed out of need under stressful situations. But how pleased are you with your website? If introducing potential customers and employees to your website makes you squirm or causes you to feign ignorance, it might be time to consider how you might improve. It’s time for a change if your rivals are growing, stealing your customers, and unmistakably outperforming you online. The company website has a 70% influence on consumer decision-making. So, when you visit your own website, are you motivated to make a purchase? If not, we still have faith in you and know you can succeed.
Unexpected advantages of a website redesign abound: It presents a chance for a rebrand, allowing you to (and occasionally pushing you to) reconsider all of your assets, which probably also requires a refresh (but that’s a topic for another article!). A new website or website redesign can aid in boosting site traffic and SEO by adding new material, recent photos, and improved user experiences. Google adjusts its algorithm on average every several years, so it makes sense to include your search engine strategy in your continuous digital strategy.
Innovative features that can be added to the mix include speech-specific keywords or ones that integrate with cutting-edge technology like Alexa. Your site’s layout can improve conversion rates, and this could be the perfect opportunity to add additional features to the site to generate more leads.
Additionally, a website redesign or makeover gives you the chance to enhance content management. This science includes information on how long to make your material when to incorporate films or pictures, how to structure your navigation and thousands of other psychological design decisions.
A brand-new website or a website redesign can serve as the impetus for a number of crucial modifications to your company’s communication. It’s time to start planning a website redesign or overhaul if that’s important to you. The good news is that it doesn’t have to be challenging or demanding. It is a procedure that may be broken down into manageable steps with a little contemplation of your needs and goals. At Enthof Creative, redesigning websites is what we do day in and day out (sometimes literally).
Our quick and easy process truly revolves around the following central query:
What does success mean to you?
Every step of the way, we build on this as the conversation begins.
It’s not always necessary to start from scratch and create a completely new website, but it is crucial to remove the obstacles and maintain your website’s high-performance level. Since a website is frequently the first stop for potential customers, it shapes their first impression of your company. Therefore, make sure it’s a decent one. Today, take the first, small step.
Contact us to discuss your website’s issues and, more significantly, the reasons why they exist. Our expert team will be glad to assist and support you on website redesign.
