The Challenge

TradeCom is a logistics company based in Singapore that was looking to enhance their brand identity and marketing materials to better reflect their position as an industry leader. Their existing branding and marketing materials were outdated and did not accurately convey the company’s expertise and capabilities.

Challenges we faced

Outdated Branding: TradeCom’s existing branding was outdated and did not accurately reflect the company’s position as an industry leader. Enthof Creatives had to come up with a new branding strategy that would modernize TradeCom’s image and make them stand out in a crowded marketplace.

Multiple Marketing Materials: TradeCom required a variety of marketing materials, including a brochure, PowerPoint template, email template, website template, and corporate stationery. Enthof Creatives had to ensure that all of these materials were consistent with TradeCom’s new branding and messaging, while also being optimized for TradeCom’s target audience.

Branding Guidelines: In order to ensure that TradeCom’s new branding and marketing materials were consistently used across all platforms, Enthof Creatives had to create a comprehensive branding guidelines manual. This manual had to clearly outline TradeCom’s brand identity, messaging, and guidelines for using their branding and marketing materials. This was a time-consuming process that required input and approval from multiple stakeholders within TradeCom.

The Process

Discovery Phase: Enthof Creatives conducted a thorough analysis of TradeCom’s brand identity and marketing materials, as well as their target audience, industry trends, and competitors. Through this analysis, Enthof Creatives identified key areas for improvement and developed a strategy to enhance TradeCom’s brand identity and marketing materials.

Design Phase: Enthof Creatives developed a new logo and corporate stationery for TradeCom that incorporated modern design elements and a bold color palette. Additionally, Enthof Creatives created a new brochure, PowerPoint template, email template, and website template that were optimized for TradeCom’s target audience and reflected the company’s expertise and capabilities.

Branding Guidelines Manual: Enthof Creatives created a comprehensive branding guidelines manual that outlined TradeCom’s brand identity, messaging, and guidelines for using their branding and marketing materials.

Enthof Creatives’ work helped TradeCom elevate their branding and marketing materials to better reflect their position as an industry leader.

The new branding and marketing materials were well-received by TradeCom’s target audience and led to increased brand recognition and lead generation. Some specific results include:

tradecom-tshirt-design
tradecom-signage-design
tradecom-keynote-powerpoint-template-design
tradecom-portrait-ad-template-design
tradecom-email-newslettert-template-design
tradecom-brand-identity-guide-design

45%

Increase in Web Traffic

Tradecom’s website traffic increased by 45% within the first month of launching the new website template.

25%

Increase In Email Click-Through Rates

Tradecom’s email click-through rates increased by 25% after implementing the new email template.

15

New Leads

Tradecom’s brochure was well-received at a recent industry trade show, resulting in 15 new leads and two new partnerships.

Conclusion

Enthof Creatives was able to help Tradecom enhance its brand identity and marketing materials to better reflect its expertise and capabilities. By developing a comprehensive branding strategy and creating modern design elements, Enthof Creatives was also able to help Tradecom stand out from its competitors and generate new leads.

Let’s Make Things Happen

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