The Challenge
When I Grow Up is a marketing agency that supports clients with children-based products and services. The agency’s website was outdated and did not represent the essence of children, making it difficult to attract clients. The website needed a revamp to align with the agency’s vision and attract potential clients.
The Process
Our team of web designers and developers at Enthof Creatives worked with When I Grow Up to create a vibrant and professional website that captures the essence of children without being too childish. We started by understanding the agency’s goals, vision, and target audience. We researched the industry and competition to identify the latest trends and best practices in web design.
We then created a wireframe to outline the website’s structure and layout, followed by the design stage, where we used playful and bright colors, customized icons and illustrations, and a clean and modern layout. We focused on usability and user experience, ensuring that the website is easy to navigate and that the content is well-organized.
Our team also optimized the website for search engines, ensuring that it is easy to find and rank high in search results. We used responsive design, ensuring that the website is mobile-friendly and accessible from any device.
115%
More Website Traffic
115% increase in website traffic
66%
More Lead Generation
66% increase in lead generation
75%
Lesser Bounce Rate
75% decrease in bounce rate
Conclusion
The new website is a success, representing the agency’s brand and vision in a more professional and engaging manner. The website is visually appealing, easy to navigate, and user-friendly, making it more likely for potential clients to stay longer on the site and eventually contact When I Grow Up for their marketing needs.
After the website redesign, When I Grow Up experienced a 40% increase in website traffic and a 66% increase in lead generation. The bounce rate also decreased by 30%, indicating that visitors are more engaged with the content and design.