The Challenge
Fabriq Ltd, a technology company providing energy and building-performance management solutions, wanted to promote their upcoming webinar on ‘Measuring what Matters with GRESB’ through Google Ads.
They were facing several challenges in achieving their marketing goals.
1. Limited knowledge of demographic and keywords research for targeting the right audience.
2. Lack of expertise in Google Ads campaign management.
3. No effective landing page to drive visitors to register for the webinar.
4. No optimized brochure design to attract potential attendees.
The Process
To help Fabriq overcome these challenges, we at our digital marketing agency devised a comprehensive marketing strategy that included the following steps:
2,000+
Clicks
2,000+ clicks on Google Ads in 4 weeks
500+
Webinar Registrations
500+ webinar registrations in 4 weeks
400%
Increase in Webinar Attendance
400% increase in webinar attendance compared to previous events
Conclusion
Our efforts helped Fabriq Ltd achieve their marketing goals and generate high-quality registrations for their webinar. Here are some of the key performance indicators that we achieved:
