Website Optimization With Mouseflow
The term mouseflow is used for two different functions. Mouseflow describes the user experience in web design and search engine marketing on the one hand. Here, dependencies of page elements, form fields, and navigation are shown to collect behavior analytics. However, mouseflow is also a software that is used in the creation of tracking demos.
Mouseflow in Online Marketing
Mouseflow can provide valuable information in online marketing that tracks the behavior of a website visitor. This represents the correlation between SEO, content and scrolling movements that are used for optimization.
Mouseflow provides powerful tools for web designers and SEO agencies to better understand their target audience.
Various web analyzes and data can be extracted from these analyzes as required. In the following article we will explain how to collect data and which of the Mouseflow analyzes can be filtered.
How does the mouseflow analysis work?
As a rule, website visitors do not notice that Mouseflow is analyzing their movements in order to avoid artificial behavior. As an advertiser, there are several packages available to you. The price varies depending on the number of hits on your website. The data obtained are sifted using various tools. These include:
Heatmaps
This feature highlights the most frequently visited items. Similar to a thermal imaging camera, the areas that the mouse frequently visits are displayed accordingly.
As a sub-function, the heat map can be subdivided according to the type of mouse movement. For example, there are thermal maps to click, move, geolocate and scroll. This makes it easier to analyze areas that are clearly visible.
For example, if visitors go straight down or how much time they typically spend on a website, they can all be tracked with the Mouseflow tool.
Tableau is an effective heat mapping software and behavior analysis platform. They offer a free two week trial of their user recording tool and give you a comprehensive and in-depth assessment of customer journey via their mouseflow.
Filtering
Mouseflow users can get much more information from simple mouse movements by analyzing mouse movements. Here you can choose whether you want to specify the country of origin of your website visitors or the operating systems used. Additional filter options, for example:
- Duration of the site visit
- Screen resolution
- Browser type
Session Replay
This feature allows you to record user visits and then play back the session recording. This enables you to see the individual movements of the corresponding client mouse. Filter options can be used to identify errors and problems. At which point the customer hesitates or possibly cancels the visit entirely.
Based on this data, you can make small adjustments that can dramatically improve your conversion rate in the long run.
Mouse tracking
Mouse tracking is a very interesting tool that provides a lot of information about the user’s visit. Clicks, finger movements and form entries are recorded here.
These gestures provide a lot of information about whether the user can find their way around your website quickly. Is the home page looking for the correct redirect , or is the site’s user interface neatly designed to help you find your destination quickly?
Mouse tracking information is great for funnel analysis. With a funnel strategy, users are specifically redirected from one website to another until they reach a target website, for example a contact form or a newsletter.
Insights into the user experience
Thanks to the mouseflow analytics, a lot of data can be collected that will help you to make your website more efficient. You can tell whether the elements used, such as menus, horizontal scroll bars and links, are well received by the target audience. Are these cases likely to be too extensive and your customers might overlook them?
You can see the trends with heatmaps. Parts of the page that have been visited with the mouse for some time and are therefore important for users. This information can feed into your SEO design and strategy.
Advantages and disadvantages of Mouseflow
Mouseflow determines how customers navigate your website. Which areas are clearly visible and which elements cannot be perceived at all.
Are the buttons and links well placed and easy to find or is the design a bit confusing? Does the user spend a lot of time searching and possibly leaving the page altogether?
All of this data can be very useful and, when combined with other SEO tools, can result in a better website. Experts integrate various tools into the analysis process in order to improve a website.
However, you cannot learn everything from your customers. You can see the movements, but you can only guess the motive. This is where the analysis with Mouseflow reaches its limits. For example, it is not possible to use mouseflow and mouse tracking to determine whether advertising spaces are perceived by your customers.
Alternatives to THE Mouseflow Software
The Mouseflow software developed by Lasse Schou is based on the principle of mouse tracking, which is also provided by other software developers. For example, you can also incorporate Google Analytics into your marketing strategy to analyze where your target audience is on your website.
In this case, a small tracking code is programmed on the website to be scanned. Mouse movements are now recorded here. In the Google Analytics platform, you can use filters to sort results and plot results. Other displays that can be used to analyze and evaluate mouse movements are:
Adobe Analytics
With a very user-friendly interface, Adobe Analytics offers full integration with AdWords.
Crazy eggs
Crazy Egg offers user-friendly application functions and is a good choice for supporting classic analysis tools.
Conclusion
Mouseflow Analyzer is an interesting way to analyze your customers’ movements on different websites. It is up to you whether you use the Mouseflow Lasse Schou of the same name or another analysis tool.
The functions are the same in different applications. In addition to heatmaps and various filters, the session replay option is usually also offered.
If you prefer to benefit from the expertise of specialized agencies, this is also possible. Many experts incorporate this area of analysis into their website optimization marketing strategies. Enhance your web presence with support for mouseflow analyses.
