The 7 Most Important eCommerce Trends in 2021

Did you know that FedEx sent 2.28 billion packages on ground service in 2019? This is an increase of more than 1.5 billion compared to the previous year. And FedEx isn’t the only shipping company that handles billions of packages on its way to its destination. Ecommerce is growing faster than ever and can make a big difference to your own business. Want to know how? Want to know what are the Important ecommerce Trends this year? Please read and find out.

Mobile phones are just a device for making phone calls, and the days when books were bought at bookstores are over. For a long time, so to speak. With the rise of technology, ecommerce has revolutionized retail, contrary to everyone’s greatest expectations and dreams. However, not all e-commerce features are useful. The extreme and explosive development of online buying and selling can jeopardize the existence of physical stores.

If you keep in mind that you need to take a step forward as a business, it’s the future. We will continue to meet the needs of viewers and customers and provide an easy-to-use omni-channel customer experience. In this article, you’ll discover the seven important e-commerce trends in 2021 and learn practical tips and tricks to get you started. E-commerce is growing rapidly and is unlikely to disappear.

Amazon as market leader

Before we get started, let’s take a look at some of the noticeable numbers in the world of eCommerce Trends around the world. Global sales of retail e-commerce  in 2019 reached $ 3.53 billion, according to a recent statistical update from Statista. And not surprisingly, the Amazon Shopping Platform is the world’s most popular retail website in terms of traffic, with approximately 5.22 million visitors in June 2020 alone. The group estimate for 2022 is over $ 6.54 billion.

The 7 Most Important eCommerce Trends

There is no way to track and adapt the most Important eCommerce Trends to improve online awareness and success.

Below are the seven most important changes in ecommerce trend in 2021 the review are:

1. Artificial intelligence and chatbots

The move to online sales channels brings a lot of data. Given its infinite amount, it is almost impossible to manage and apply it manually. Solution: Artificial intelligence, one of the major trends in online trading. Robust algorithms can be used to provide customers with products and recommendations that best meet their needs.

One fact that supports the growing trend of artificial intelligence and its use in chatbots is that more than 60% of consumers prefer digital tools to answer questions quickly. Speed ​​is essential when looking for answers, especially among millennials. And it’s fast-chatbots will probably solve most problems within 45 seconds. To give an example of how this works in theory, Domino’s Pizza has developed a messenger chatbot to handle consumer orders quickly and professionally. Pizza is just a few clicks away. But that’s not all. Domino’s also implements a smart feature that allows you to quickly find previous orders and sort them with just a few clicks.

2. A breakthrough in voice search

“Hello Siri, find the dressmaking closest to me.” The next number of voice assistants, such as Siri, Google Home, and Alexa, will influence your online shopping and search behavior more than ever. Voice search is a breakthrough in ecommerce trend. Leave the first acceptance phase of this search technique. By 2022, ordering online or in stores with voice technology is expected to become an important e-commerce trend.

Speaking of Siri to help you find the nearest tailor, in 2020, 58% of people who use voice search will end up in a local business. The most important part here is to design your website in a way that allows voice search. Find more about how to do this and more here.

3. Interactive and personal

This may be unexpected, but 64% of consumers feel that the customer experience outperforms the price when shopping online. In this case, the customer experience is everything related to your relationship with the consumer as a business. For example, important matters such as customer service or user experience (UX) on a website, payment procedures, shipping, and all follow-up of the logistics part.

Now, you can’t tell me that you have never hesitated to press the “order now”-button. The factors that caused this moment of hesitation were probably related to product quality, the reliability of the online store, and of course the big question “Is it really necessary?” Just by reading online reviews and blindly trusting influencers, I was able to convince them to click a button. Today, we are trying to experience the product before ordering the entire shopping bag.

And why not take a look at the pictures of your product? With new technologies such as virtual reality, 3D images, augmented reality, and 360 ° video, UX is increasing by presenting more than just  images. In 2017, beauty brand L’Oréal collaborated with makeup app YouCam. The app allows consumers to find a variety of makeup styles and branded products. Try it before you buy in the best condition.

In addition, by 2021, customers expect their web stores to provide a personalized experience with data such as purchase history, location, and previous searches. And it’s not a custom one, it’s a personal experience in every detail. The most important lesson to learn is that each consumer is unique. By using your data to help your customers, you can stay one step ahead of other businesses. Consumers get involved, feel involved, and your business grows.

Adaptation is essential at all kinds of levels, but there is simply one type that stands out. It’s a place. You can use the client’s IP address to create specific personalized content. Please read your local language, currency and POS. For example, when you sign in to your Amazon account, you’ll see recommended products. These recommendations are based on previous purchases and suppliers that match your area.

4. Security and privacy

Privacy-aware business is at the same time another important part of the approach, as consumers increasingly need interaction and personalization while shopping. Finding the right balance between “hyperpersonalization” and building and maintaining customer trust is important. With recent implementations of AVG and several other consumer laws, data protection will become an important eCommerce trend. According to privacy, security also plays a role.

A few years ago, shopping and paying online was considered an incomplete business, but if you don’t buy anything online, it’s now considered a big exception. Digital wallets allow you to execute transactions safely, smoothly and quickly. As a result, payment services such as Apple Pay and Android Pay are increasingly being used, both of which are widely used in the e-commerce world. The fact that Facebook has announced that it will start working in its own currency is not surprising.

They will trust you even more by showing customers that your privacy and security are safe in your business. In addition, Blockchain, a system that protects, shares, and encrypts information, will have its own advantages sooner or later.

5. Be sustainable

Global warming can no longer be denied and, as an ecommerce platform, can have more impact than you think. Many (clothing) brands are popping up with a sustainably produced collection or are even fully sustainable.  It seems to play a more important and prominent role in our consumer tastes. But what does this mean for you as a business?

Check logistics and services. Can you take a more environmentally friendly approach? For example, different packages, sustainable (or not). In addition, many online shopping platforms have recently switched to bicycle delivery or the use of electric vehicles.

 

6. Mobile phone, mobile phone, mobile phone

Without a responsive website that allows your customers to access your e-commerce platform, you won’t find it anywhere. Given this fact, the importance of considering tablets and smartphones when embarking on an e-commerce trend strategy cannot be ruled out. Today, 82% of millennials check their devices first thing in the morning, and 73% go to bed with their smartphones and tablets. According to a ReadyCloud survey, the chances of reading this article on a smartphone are over 50%.

In short, mobile-friendly websites are at stake. In most cases, your website is designed to be accessible from your desktop and will respond later. However, to get ready, start developing your mobile website and turn it into a desktop computer. Being ranked high in search results and helping clients in the best possible way is the key to (slowly) abandoning the desktop version.

7. 1 + 1 = 3

The two main complaints consumers experience in physical stores are long wait times at cashiers and out-of-stock items. Fortunately, there are two things you don’t care about when buying online. However, it seems certain that they are offering their customers online, in stores, or on social media. The importance of this omni-channel marketing approach is that this type of consumer spends up to three times as much as a buyer who buys from only one of the channels.

Of course, the key here is to provide customers with an efficient and fast experience, regardless of platform. Consumers are here to be stimulated, inspiring and astonishing. Try creative ideas like pop-ups, events, presales and more.

Thus, 1+1 is equal to 3.

Customer purchasing behavior is evolving rapidly and grows rapidly only in a world that is constantly changing through the Internet. Therefore, understanding the important of eCommerce trend will help you secure your future. Need help finding an agency to help with this?

You can connect with us here.