Product packaging can be seen as just that, a way to transport a product safely from the factory to the shelves. But it is far more than that. Know the Art of Product Packaging.
Packaging is often just as important as the product. Your product will be competing with similar products online and in stores. Many consumers are only able to distinguish your product by the packaging. Understanding the art of product packaging has become more important than ever.
New products that are launched within the first year of their launch fail to sell over 95% of the time, even if they come from some of the largest companies in the world. Many products fail because of quality issues, non-market appeal or a lack thereof. However, many of these failed products are due to packaging problems.
Your packaging should communicate why your product is the best choice to compete on retail shelves. With the art of product packaging, you can do just that.
Packaging With Impact
Packaging is important for consumers when they are competing for their attention. It conveys a message about the brand and builds a relationship with them. In the digital age, it has become a marketing channel.
This is something that the world’s largest brands have taken into consideration and adjusted their packaging accordingly. Acne Studios, Tiffany, and Apple are all well-known for the quality and aesthetic appeal of their packaging. But it’s also about the experience they provide. The packaging is what provides the experience, not the product. It is the art of product packaging that these companies have understood well.
Apple Apple is known for its elegant packaging. This has essentially led to the unpackaging phenomenon. Unboxing videos of iPhone X have been viewed millions upon millions.
Tiffany & Co. The world’s most well-known product package is the iconic blue (Pantone #1837) with a white ribbon. This colour was trademarked by Tiffany in 1998, but is not commercially available.
Glossier The minimalist design, with its clean font and pastel colors stands out for it’s aesthetic appeal. Glossier is an affordable skincare brand. However, its sleek and simple packaging exudes sophistication.
It doesn’t matter if you are a startup, established company or not. The way you see product packaging has an impact on how your brand is perceived and sales. Its all in the art of product packaging.
Also Read: Product Packaging Design for Ecommerce Impact vs Shelf Impact (enthof.com)
Stand out and Maximize Consumer Attention with the Art of Product Packaging
Research, planning, and understanding are key to making your product packaging stand out from the rest and gaining instant brand recognition.
Who are you appealing to? It is crucial to understand what is most important for your target market. It is important to understand what your target market values. Is your target market eco-conscious? You might want to invest in recyclable/reusable packaging if your target market is.
What can you do to make it an experience? It’s not only the product that matters. The unboxing experience proved this. A well-designed package can make a big difference in customer perceptions. The unboxing experience is enhanced by the product placement, how it opens and closes, and what the reviewer first sees when they open the box.
How can you make your packaging stand out while keeping it cost-effective? Good packing does not have to cost a lot. Your audience may not like your packaging if it is too extravagant or overpriced. Choose a simple design that resonates with your audience. Your packaging can stand out with cost-effective options such as personalized cards, free samples or vouchers for your next purchase.
