Artificial Intelligence the Future of Graphic Design. Fact or Fiction?
The world is facing another revolution! Artificial intelligence and automation dominate the graphic design industry, allowing businesses and designers to rethink their future and livelihoods.
The fear of ‘being replaced’ is obvious and valid, but understanding the big picture is important to keep your brand in line with the tide, not against you.
Answer the question, “Will Artificial Intelligence replace graphic designers?” That is, “No, it will not.” It will replace the way we do business. “And that’s what we want to emphasize in this blog.
We decided to ask Dubai based digital design firm PrezLab to answer these open graphic design questions. The inspiration for this article comes from first-hand experience. Someone who wants to automate and optimize the process to find the right tool that doesn’t hinder creativity.
Artificial intelligence Vs human intelligence
Tools which AI offer the value that services are not provided by humans and visa-versa. Let’s start by sharing:
Three Ways AI Shows Its Superiority
We are aware of AI-powered tools and their implications, and these tools have certain qualifications for transforming and transcending graphic design trends that can be uniquely applied to the design services that we provide to our clients.(From branding and logo design, infographic design, website design, etc.).
Our core specialty, presentation design, is one of the most popular design services, especially in the current pandemic era, and AI has found a way to deliver incredible value.
Content Personalization
“Adapting AI content is a software that uses artificial intelligence to serve the correct content at the right time for individual visitors, depending on what they have consumed in the past.”
The success rate of this particular feature is understanding of Instagram. It is built around consumer behavior and has developed a large learning curve for the future of marketing and also the future design and user experience.
Kathleen Walch, founder of Cognilytica, a research company and AI counseling firm shares:
“Brands are now understanding that not all users are equal and the content is not a single size approach. To solve this problem, organizations must form their content with the individual”
Creative content formation is one of the first steps taken in the future of graphic design. The possibility of collecting data about a specific target audience, companies can not only convert more than that type of audience, but also keep existing and new customers. The dynamics of the content are infinite with the help (non-acquisition) of AI.
Development of variations
The optimization of the content is the power; From optimizing social networking publications, paid advertising, logo design, brand identity, websites etc..
AI Uses the database that is collected in behavior, patterns, keyword researches, interests, the level of commitment and many more matrices to leave no room for predictions, but to achieve design solutions on data that improves its customers better and, therefore, can generate multiple variations.
NUTELLA has tried and tested the potential of AI in this case under the project name “Nutella Unica”.
“The algorithm was created from a database of dozens of patterns and colors to create 7 million different versions of Nutella’s graphic identity which have been splashed across the front of jars in Italy.”
All of this was created while preserving the brand’s identity.
As an agency specializing in creating high quality presentation designs, it is always an advantage (not an alternative) to have a variety of “template” slides. PowerPoint and other tools offer this service, and PrezLab uses it.
speed. speed. speed
There is a lot of work to do, such as collecting, analyzing, and processing as a human being, and time is like an enemy.
Whether you’re a graphic designer on a team or a co-founder of a million-dollar business, prioritizing tasks can be a tough routine.
With AI, you can focus on what’s most important while processing the rest. It allows us to work smarter.
Forty-one percent of European employees want to reduce repetitive tasks, and more than one-third (36%) want to automate administrative tasks.
Now, about the other side of the coin:
Three skills to prove that people are heroes
Undermining the human element and what it offers is a waste of human talent. After all, people want to interact with people. People feel safer around them. People do business with people.
Here are three things that make human designers so good at being human:
Understand nuances and empathy
In the business world, they always tell you, “Put yourself in place of your ideal customer.” It is a skill to grind, not an automatic switch.
People can observe, anticipate, understand, empathize, and connect. Emotional intelligence can and will not be replaced.
Help business leaders, marketers, brands and customers create experiences through emotions. And this cannot be underestimated even in the future of AI and graphic design.
Art of human creativity: the ability to create original content
At some level, AI and computers can process and analyze data down to points such as art and music. But that’s not all.
I have a question here … where did this data come from? Is there any data that AI can analyze without human creativity and initiative?
It all starts with a dot. In this scenario, everything starts with human creativity. And originality is something that AI lacks. It’s just a spy that detects, analyzes, and later on, produces only what it is told to produce. Innovation can be extended, but innovation comes from the original human idea.
Technology Management
For most people, work is the greatest risk of technology. Fear is true when it comes to being likely to be replaced by AI and robots to perform tasks.
The other side of the story is that even as the technology advances, people still need to create, manage, and modify the technology.
In a Forbes article, business consultant Bernard Marr shares his thoughts on this issue.
… automated systems still need to be monitored, especially initially. Even if an artificial intelligence system can handle business accounting, accountants still have to look for errors.
He Followed with this:
Computers are also programmed to make business ad purchases, but marketers will want to make sure their purchases match the brand.
As the ‘rule makers’, designers only…
… you can define what to design. Artificial intelligence can imitate humans to manipulate design languages, voices and tones, patterns and components within the system, but the entire system is designed by humans.
Where are we standing in the face of AI? [Past, Present, Future]
Both graphic designers and businesses need to accept the fact that technological advances are evolving the role that designers play. It’s evolution, not extinction.
Richard Buchanan explains this phenomenon through the Buchanan design sequence model, “he designed a matrix that analyzes the level of design activity.” We then explain how these changes in activity and outcomes have created different roles for designers to work and collaborate.
Studies have shown that graphic designers have evolved from being creators to curators.
What can your business do now to adapt?
Ai is in this light a positive catalyst for the future of design
whether it is in the B2B market, B2C, or even in the stock market; The future of graphic design will affect you as a business, your user and your visual communication tactics, strategies and processes of user experience.
How can you customize?
Learning Machine: Understanding the existing tools and capabilities
Get a better understanding of technology themselves to experience design in a completely new way; It allows your brand and its users also easily adapt to nature change and also create a sensitive communication method.
Several Designer-friendly Resources to study AI and machine learning can help guide your brand through the different types of AI and the amplitude that they offer to the table.
Bring ‘AI Ethics’ to the table
A culture where AI Ethics is part of its business processes.
Just as there are “design principles” that all brands follow , ethical AI principles keep them in front of the game and in the alliance with innovation.
Microsoft shared his commitment “to the advancement of AI-driven by ethical principles that put people first.”
Adaptability and acceptance
Accepting the evolution of AI is one thing, but also accepts the evolution of designers as explained before is another. Once these two concepts are accepted, studied and aligned, adaptability a value and culture of the company will have space to grow and thrive.
AI create and generate design variations by learning data and behavioral patterns. As people and innovative creatures, we should not only consider how a particular product is experiencing, but also consider the different adjustments of these products according to the context and variable decisions of users.
And the hard truth is, as Leon C. Megginson said, “It is not the strongest or the most intelligent that will survive, but those who can better manage change.”
Conclusion
The future is an opportunity.
We can all agree that AI’s tools offer unmistakable potential for the future, but can they conquer people? No, not as we see it. It’s really about empowering one factor with the other.
Designers will harness the power of AI and use it to their advantage, and companies will see it as an opportunity to embrace people and technology to try to improve and aim high.
Imagine the rebranding possibilities that you can develop! To transforming your logo, to get more responsiveness of the website, which is in line with its social networks and its presence with creative interactive infographics, which gives first-class offers to seal any agreement … etc! They are endless!
And we’re here to offer you even more possibilities!
What do they say?
Here are some of the thoughts shared by industry experts on this controversy and what they expect to happen:
“….As for the future of graphic design, I think artists are going to see an increase in the need for visual content more than traditional elements of graphic design.” – Chelsey Moter, Marketing Coordinator for the Arizona Grand Resort
“Technology will play a more important role than ever in the way we communicate through the design, we live for a time when the paradigm changes so often in the way we approach content that the effect is now the new norm. ” – Miguel Lee, creative partner / director of Midnight Sherpa.
