Someone who subscribes to your blog is effectively stating, “I’m involved.” Subscribers boost blog traffic and are more likely to frequent your blog on a regular basis as new content is released, as well as share pieces with their colleagues or on their own social media platforms if they have a visible interest in your content and receive automated emails in their inbox. All of this means that as your blog’s subscriber base expands (and these subscribers become your promoters), so will your blog’s traffic.
Increasing the number of blog subscribers is an ongoing objective for businesses across the board. While businesses in the early phases of blogging are working from the ground up to gain subscribers, well-established business blogs may reach a saturation point and need to find new strategies to move the needle in the correct direction. Whatever the situation may be, these suggestions can help you increase your blog’s subscriber count and traffic.
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4 Ways to Increase the Number of Subscribers to Your Blog & Boost Your Traffic
- Create SEO-friendly content that is both informative and entertaining.
- Use other content to cross-promote your blog.
- Make a landing page for subscriptions.
- Contribute to a guest blog
1. Write SEO-friendly content that is relevant to your audience.
Every day, prospects in your target market look online for solutions to their industry questions, whether it’s a lab manager looking for tips on how to extend the life of their freezer or a mortgage lender looking for ideas on how to improve their infrastructure for better customer service. While businesses may have blog content that answers these types of inquiries if the content isn’t optimized for relevant keywords, it’s unlikely that it’ll appear in search results, and potential customers will go elsewhere to get their information (and strengthen their connections).
These squandered opportunities highlight the necessity of writing blog material that is SEO-friendly. Your blog material is more likely to rank higher in search engine results if you design blog articles around keywords that coincide with the questions and interests of your target audience. This boost will attract more visitors to your website.
2. Use Other Content to Promote Your Blog
Email marketing, as one of the most important companies communication channels, offers a unique opportunity to promote your blog on a regular basis without detracting from the email’s core message. Add a clickable call-to-action (CTA) banner to your email signature (and that of your workers) that encourages customers and prospects to subscribe and directs them to the blog overview page. It’ll be the part of the email signature that gets the most attention and, as a result, has the most influence.
On “thank you” pages for downloaded content, you can also include blog subscription CTAs. It’s a logical bridge to provide them with another way to obtain useful industry insights after they’ve indicated an interest in your eBook or guide and filled out a form to receive their free copy.
3. Make a landing page for subscriptions.
Returning to the eBook example, consider the landing page for this resource. You include insights on major issues addressed in the resource, as well as takeaways for readers so that the expectations are clear and the individual is more motivated to acquire the eBook.
Your blog follows the same rule of thumb. The more information you can give your readers upfront about the types of blog articles they can expect and the frequency of email interactions, the more likely they are to fill out your blog subscription form — and stay invested.
While this messaging can be incorporated into your blog’s overview page, you also have the option of creating a distinct subscription landing page that provides a more detailed summary of the blog, as well as a form to complete out.
4. Contribute to other people’s blogs as a guest blogger
When it comes to growing your site traffic, guest posting has two advantages. Contributing to another industry blog, on the one hand, broadens your audience and raises brand exposure. A link back to your blog in the author byline, on the other hand, generates valuable backlinks that help you rank higher in search engine results.
While you may already have some ideas on where to pitch your content, a fast online search might help you expand or start your list. Let’s look at a solar panel manufacturer as an example. You can rapidly identify blogs relevant to the business by Googling for “solar panels + blogs” — and as you find interesting prospects, see if they have a guest post system in place.
Blog Growth Can Help You Improve Your Digital Marketing Strategy
Blogging is an important component of digital marketing. So, if you can find ways to improve blog traffic and acquire more blog subscribers, you’ll have more opportunities to engage with and help your target audience, and so convert viable leads into customers.
About the Author
Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in marketing, sales and branding. His need to research and learn more about these segments is never-ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains
Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves