You must identify the major brand pillars that create your brand identity if you want a highly successful style guide that covers all part of your business.

We’ll go through each of these in detail, as well as their advantages.

 

The Mission of the Brand

Simply said, your brand mission is the reason for your existence. It’s a brief statement that explains the current purpose of your company. A well-crafted brand objective will give your company’s strategy a constant direction and encourage customers to participate. Take, for example, Twitter’s goal statement: “to empower everyone to generate and share ideas and information.” for examples, which aims to “empower everyone to quickly create and share ideas and information without borders.”

 

The Brand’s Vision

While your brand mission focuses on what you’re doing right now, your brand vision should describe your long-term goals. It’s a statement that explains clearly and effectively what you want your company to be in the future, whether that’s in 5, 10, or 20 years. And what’s the ‘end game’ for you? What kind of universe or life do you wish to shape for your target market? Microsoft’s aim when it was created was modest but powerful: “a microcomputer on every desk and in every house running Microsoft software.”

 

Core Values

What are your company’s guiding principles, and how do they relate to your vision and mission? Your brand values are crucial because they not only help you preserve your authenticity, but they also encourage customers and employees to support a company whose basic principles are similar to their own.

It can be difficult to express exactly what you want to say about your company, but a business writer can assist you. They’ve been taught and have expertise producing interesting content that connects with your target audience, especially when it comes to the following:

  • Statements of mission and vision
  • Company values, such as your company’s culture
  • For example, a tagline or slogan is a short statement that can be used to affect and improve your audience’s recall of your product or service.