Using hashtags isn’t complicated, but it does necessitate some previous experience to ensure that you’re doing it correctly.

How to Hashtag

#1. Spaces, punctuation, and symbols are not allowed.

Single phrases, abbreviations, a mixture of letters and numbers, or a phrase make up hashtags. It’s important to remember, though, that you can’t put a space between letters, numbers, or sentences. It won’t work otherwise.

They can’t have any punctuation or symbols, with the exception of the ‘#’ symbol at the start.

 

#2. Start with the # sign.

A hashtag is a ‘tag’ with a ‘hash’ (#) symbol in front of it in its most basic form. Any other location for the # would be ineffective, as it must be put at the beginning.

 

#3. Make a hashtag of your own.

Users often use trending or common hashtags to tag their content; however, you can create your own unique hashtag if you wish. You don’t need any advanced training or equipment, and your hashtag isn’t needed to be registered anywhere.

Making your own is as easy as coming up with an idea that hasn’t been used before. Make it unique to your own company rather than a generic category to maximise your chances of success.

 

#4. Make it unique.

Type your idea into the search bar of your social media network and see if it already exists. Keep in mind that there are millions or billions of hashtags in use right now, so don’t be discouraged if the idea has already been taken.

Remember to look for usernames that fit your desired tag as well, as you don’t want to be accused of trying to steal someone’s brand name.

 

#5. Keep hashtags simple, short and easy to remember.

When making a new one, it should ideally be an understandable expression, phrase, or abbreviation. You don’t want users to misunderstand the hashtag, and you don’t want it to be difficult to figure out what it’s about.

Short hashtags are not only easier to use, but they also help the audience by being more memorable.

 

#6. How to make use of an existing hashtag.

It’s also cool if you choose to use already-existing hashtags that are still important to your content, as these will help your content reach a wider, more targeted audience. It’s like chiming in on a current conversation and offering your own opinion, help, or insight when you use a hashtag that’s already been used.

Simply include the hashtag in your caption naturally, such as “Celebrating #SmallBusiness at the #SmallBizSummit.” You may also have them at the end of your caption.

 

#7. When you shouldn’t use a hashtag.

Aside from the technical requirements, it’s also a good idea to avoid using too many hashtags in your post. Hashtag overload will make your social media post appear spammy and make it difficult to read your caption or tweet.

You should also stop using those that are irrelevant to your content because this is called bad etiquette. It’s not only inconvenient for users looking for content that’s truly related to that subject or theme, but it also makes you seem untrustworthy. This could result in you being identified in some cases.