Create Your Online Store.

It’s Time to Finish Setting Up Your Ecommerce Business’ Web Store!

Develop a Website Architecture that is SEO-Friendly.

We you create your online store, your site design, or layout, impacts how Google indexes your site and how users traverse it. Your site should be straightforward and scalable, with your most general product categories in the main menu and more detailed subcategories branching off of those. You should also keep each page three or fewer clicks away from your home page. More than that, and the site becomes overly complicated.

 

The Pages on Your Website That You Absolutely Must Have

We always focus on product pages, but when you create your online store to selling online, you’ll also need to thrive on other sites.

These are some of them:

  • A great homepage that establishes your distinct value proposition and selling point.
  • An “About Us” page that tells the customer more about you, your brand objective, and gives them the impression that they know you better.
  • A frequently asked questions website including information on return and exchange policies, product manufacturing, and anything else they would need to know.
  • A Contact page, where users can contact you at any time during the purchasing process if they have any queries or issues. Encourage people to leave feedback on this page as well.
  • Product Category Pages, which allow you to group together related items from the same category.

The Must-Have Ecommerce Features When You Create Your Online Store

There are other must-have features in addition to must-have pages that will considerably boost your sales potential.

These are some of them:

  • Checkouts that are quick and easy to complete, ideally with fast payment alternatives.
  • Allowing all users to access your site, even if they have a disability that necessitates the use of screen readers or other assistive technology.
  • Layouts that are mobile-responsive and load swiftly on all types of devices.
  • Especially on product pages, user-generated content and reviews. If they contain photographs from the consumer, you’ll get bonus points.
  • Notifications provide a sense of urgency, such as “low stock” or “just three left” alerts for hot-selling items.
  • Featured products, which can be used to promote upselling or add-on sales by displaying comparable or complementary items. You can raise your average order value in any case.
  • When users create a log in, they can save their favourite products to wish lists. As part of a retargeting campaign, you can use these lists in your digital selling strategy.

 

About the Author

Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in marketing, sales and branding. His need to research and learn more about these segments in never ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains

Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves