Choosing the right colour or colours to convey your brand identity is a very important task than it may seem. Certain colours evoke certain emotions while expressing others. A colour’s value is a representation not only of how much light and dark there is to a particular hue. It is also about the amount of light that a colour emits. Saturation, on the other hand, is how much white, gray, or black is included in a colour, which in turn affects how neutral or how brilliant it is.

If you start with a few basics using the colour wheel, you will be able to better understand any colour and its relationships other colours, and the colour theory as a whole. Use this colour basics to decide which colours represent your brand ideally!

To everyone’s surprise, there are just three primary colours — red, yellow, and blue. These are the parents for all the other colours. Mix them to varying degrees and you get every other colour in the colour spectrum. Place them on a colour wheel and follow certain rules — colours next to each other are complementary, for example — and you better understand choosing the right colour in your branding and its marketing collateral / assets.

Learn more about choosing the right colour and how to bring your brand to life using colours. Use the insights in this infographic, and then ask Enthof Creatives to create your logo.

Understanding the basics of colour theory

Infographic by Quill