In the digital world where any layman comes across the terms SEO and digital marketing, one would wonder how beneficial these would be for running a business. SEO is a ticking term that has been around for a while. A one-line definition for SEO would be the ways of increasing traffic to your website. Any business will need a higher number of quality customers. When it comes to online business, i.e., your website, the traffic is your business. It helps you build greater traffic and attracts customers improving both traffic quantity and quality. That is the exact one-line answer to the question of why SEO is good for your business.
So, let’s go a little deeper and check out the top reasons why SEO is important and how it can make you more money.
SEO stands for Search Engine Optimization. When a user searches any keyword on google, it searches on the available results and gives back an answer. It is the way Google finds that search result. When you starting making use of It for your business and you make use of It for your website, Google gives your website links for the searches related to your domain
SEO is Google’s methodology to display the search results. It is important for search engines also because a website with a greater number of links could get a greater number of results from searches. These links could be generated by any software and any undeserving website could easily go up the ranks. But SEOs algorithm helps in keeping the search results authentic and fair to the clients. So, the search results you see on any search deserve to be there. Now that you have known that the way to make your business good is to make it deserving, let us check out the two main types of SEO:
- On-Page SEO
- Off-Page SEO
On-page SEO as the name says refers to anything present on your website (your page) that you can utilise to attract more customers. This could be the type of content you provide, headers, site speed, trending topics, etc.
Off-page SEO again as the name says is anything that you do outside your website to divert the traffic to your website and bring in traffic. This usually refers to the links.
Today, above 90 per cent of consumers use the internet before buying any product or service. People search by using relevant keywords and click the sites at the top of the search results. SEO looks for the content, text, links, titles, and anything available from the HTML code. SEO has many ranking factors and the sites that come at the top clear all the mandatory requirements. The sites with the most links are never the number 1, quality of content and information shared always plays a role in determining the website rankings.
Technical SEO
Technical SEO is simply the process of optimising your websites to help the search engines find, understand, index and rank your pages. If the search engine doesn’t understand your page, it would not have it at the top of the search results.
One basic thing in technical SEO is to follow a site structure that follows a logical hierarchy that the search engine understands. Site structure simply refers to the content you organize in your website. A basic hierarchy that is followed is having a homepage that branches out to different pages like service, about, and so on.
Internal links are also important in technical SEO. The internal links are the links from one page on your site to another. They help search engines understand the relationships between these pages.
Caching: This is a feature that enables the website to store certain files and content to be delivered to users in an efficient way. Most web hosting companies have caching features.
Why is SEO necessary for Customers?
As discussed before, the search results would not display the relevant results. The results that are available to us in one click now might not be the case. It could take time for the customers to land on the correct website. Users might need to spend even hours to get the correct link rather than just manipulating a few words in the search bar.
Is SEO Important for every Business?
If you have a website for your business, SEO is important. It does not matter what the current situation is, you could be the major player in your area of expertise, but if you have a website, you need SEO for your business. SEO controls the online players, the customers that visit your website and also influence possible or potential customers. It is always important for getting customers online.
Can a business stop SEO activity once successful?
The answer lies in the previous para itself. No matter what your current position is among your competitors, you need SEO to survive in the modern digital world to attract and retain customers online. Even if everything looks good and you are getting a lot of quality traffic, you will need SEO to maintain the traffic and improve the numbers.
The new competitors are not in your hands but the links that you generate for your business depend on the time you spend on SEO. For a brand-new company, the owners spend an ample amount of time on link building and SEO activities and let it grow. Once it reaches a certain stage, the company might start getting many links naturally. But you need to spend some time to maintain the relevance of the links.
Nothing is certain in online business, for the time being, your links would be considered relevant and would rank top in the search results. But if you don’t spend time on SEO activities, you might lose your relevance. The trends are changing every day and websites that are not frequent in changing their content seem to lose traffic quickly. Active online participation is a key factor nowadays for a successful business. If your online participation is not very active, the links that you get naturally could also reduce and you would soon lose your hold. Google could also consider your links to be less relevant and it could also affect your ranking in the SERPs (Search Engine Result Pages).
How to choose an SEO Firm?
A good SEO partner could help you in building your online business and gathering quality traffic. You need to look for several key factors like their past performance, area of expertise and pricing. You could check out their clients and the traffic they have generated for their clients. If the pricing is good enough for the results they promise, you could go ahead with them as your SEO partner.
SEO is important for your business and a good SEO partner would have the right strategies to build your business online.
About Enthof
Enthof is a creative branding and marketing agency that builds memorable brand identities, activates online presence, and brings brand engagement to help companies grow online, offline, and across multiple platforms
