Instagram hashtags refer to those that are used on the popular photo and video sharing social network. Their main aim is to classify content and make it easier to discover among audiences.
It’s important to note that on Instagram, hashtags can also contain emojis, along with the standard inclusion of single words, abbreviations, a combination of letters and numbers, or a phrase.
On Instagram, you can click on hashtags to view a page containing related content or even follow them, so their related content appears in your home feed.
There are 9 distinct types of Instagram hashtags:
- Product or service hashtags that relate to what you do, sell, or offer. The brand Nike, for example, would use #shoes, #apparel, and #sportswear.
- Niche hashtags add context in regard to where you fit into your particular industry or niche. For example, #freelancewriter or #abstractartist.
- Industry Instagram community hashtags allow community members to discover and connect with each other’s content. #bakersofinstagram and #craftersofinstagram are two examples.
- Special event or seasonal hashtags can include seasonal mentions such as #fall or #summer, or the marking of special events or days throughout the year, i.e., #nationaldonutday.
- Location hashtags add extra context concerning location. Instagram allows users to geo-tag their photos; however, additional location-specific #s such as #londonbakery or #madeinsydney are also useful.
- Daily hashtags add a bit of fun or context to your photo. Whether it’s a #throwbackthursday or a #sundayfunday, there’s something to suit every day of the week.
- Hashtags with phrases relevant to what you do allow community members to connect on an even deeper level. Examples include #amwriting and #becreative.
- Acronym hashtags are short, fun, and memorable that include acronyms such as #YOLO (you only live once), #OOTD (outfit of the day), and #FTW (for the win).
- Emoji hashtags contain emojis on their own or words or phrases with emojis attached.
The Top 25 Instagram Hashtags
The most popular hashtags change on a regular basis, however as of May 1st 2021, these are the top 25 hashtags on Instagram:
- #love
- #instagood
- #fashion
- #photooftheday
- #beautiful
- #art
- #photography
- #happy
- #picoftheday
- #cute
- #follow
- #tbt
- #followme
- #nature
- #like4like
- #travel
- #style
- #repost
- #summer
- #instadaily
- #selfie
- #me
- #friends
- #fitness
