Level Up Your Digital Selling Strategy
You’ll need a clear digital selling strategy plan in place that includes how you’ll expand your reach, which content will perform well on the channels you’re using, and how you’ll boost traffic and sales.
However, there are a few key elements to a good sales strategy that you should be aware of and fully comprehend before beginning to develop your digital strategy plan.
The Fundamentals of a Successful Digital Selling Strategy
- Understanding the sales funnel: Using a sales funnel as a Digital Selling Strategy, you may reach out to cold leads, connect with them, and finally convert them into customers. There are various types of clients, each with their own demands and motives for purchasing your product. Create different buyer profiles with different sales funnels to provide a tailored buying journey and develop a profitable conversion funnel from the outset.
- Selecting the most appropriate key performance indicators (KPIs). To help you identify the performance of your campaigns, it’s critical to choose crucial metrics to track for each platform you’re using. This could be time spent on the page in content marketing, or the ratio of clicks to conversions in PPC ads. Make use of what you’ve learned from your data to improve your campaigns even further.
- Having a solid grasp on your value proposition. Do you have the most competitive prices? What is the best quality? Something with a distinct personality? A brand built on ethical and sustainable practices? Consider what makes your company and products stand out, and emphasis that in your messaging.
- Content and messaging that reaches all stages of the sales process. As we explained before in this post, nurturing conversions requires developing content that appeals to visitors at each level of the digital sales funnel.
- Strong segmentation of the target audience. Each business will cater to numerous diverse audience niches, each with its own set of problems and requirements. One segment of a firm providing reusable silicone bags may be concerned about sustainability, while another may be more concerned about the fact that the plastic bags they use shatter too quickly when sent in their children’s lunchboxes. You need to know who your target audience is, what inspires them, and where they hang out online. You’ll probably need to make separate campaigns for each niche, but this will help them be more effective.
- Multiple sales channels available. It’s critical to have several touchpoints across various marketing channels to keep users going through the funnel. Consider producing blog entries, establishing a social media presence, implementing effective email marketing, and optimizing each product page for SEO. PPC advertising might also help you swiftly expand your audience.
What Content to Utilise in Digital Selling Strategy at Each Level of the Sales Funnel?
- To connect with cold audiences, use outbound marketing tactics as a Digital Selling Strategy such as pay-per-click ads, referral marketing, content marketing, and affiliate marketing. Use messaging that focuses on introducing buyers to the capabilities of your products.
- Consider having a FAQ page on your site, including plenty of reviews and testimonials on product pages, being transparent on social media, and writing high-value blog entries that answer consumer questions and establish confidence.
- Sending out emails and retargeting PPC advertising with discounts and free shipping offers is the goal. If you do, mention that you offer free exchanges or refunds.
- When your customers add something to their cart but don’t complete the purchase, send them “abandoned cart” emails.
- Loyalty: Reach out to prior customers via email, social media, and retargeting campaigns to show them complementary products that you believe they’d like or to remind them to reorder. You may also write more detailed blog posts to persuade them to make additional purchases.
About the Author
Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in Digital Selling Strategy, marketing, sales and branding. His need to research and learn more about these segments in never ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains
Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves
