9 Instagram Photo Ideas to Drive Sales this Holiday Season

The festive shopping season is almost here. Thanks to 1 billion monthly active users, 83% of the new products and services in Instagram are discovered, it’s likely that your holiday is also active in the app.

If you can highlight your products or services in Instagram, it’s high time to connect with holiday buyers on the platform as the number of people who buy gifts on Instagram is predicted to grow.

According to a recent report on holiday spending statistics, the e-commerce spending reached $ 142.5 billion with an average US spending of $ 1,536, more than half of all consumers want to shop online due to health concerns, and online shoppers make 43% of all holiday orders on their smartphones.

To stand out from the crowd and grab the attention of holiday shoppers on the platform, it’s important to know the best Instagram Photo Ideas to Drive Sales this holiday season.

Why are Instagram photo ideas increasing sales this holiday season?

Instagram is a world famous photo sharing app, so the idea of ​​posting Instagram Photo Ideas to Drive Sales is not new, although more and more people are uploading creative videos.

Taking great photos has become an important part of Instagram branding, but knowing about creative Instagram photo ideas for the holidays can also help increase sales for the following reasons:

  • Get access to your holiday shoppers on your favorite channel: 90% of Instagram users follow at least one in-app merchant account and platform accounts for a whopping 67% of the 290 billion interactions (likes, reactions, comments, and shares) across most social media platforms. In short, holiday shoppers are active Instagram users, so it’s comfortable for them to discover seasonal offers and deals in-app.
  • Most customers are visual learners: About 65% of people learn visually, which means they perceive visual information better. so having an eye-catching and cohesive Instagram feed is a good way to grab your customers’ attention. As a result, you can spark customer interest in your products.
  • People choose to buy on Instagram: Not only do people discover and search for new products and services on Instagram, but 80% of consumers choose to buy after seeing an in-app product. By promoting your holiday discounts on Instagram, you are helping more potential customers consider your options as holiday gift ideas.

Instagram posts are an important part of any Instagram marketing strategy. But when holiday photos are done right on Instagram, it can lead to decision making and increased sales.

Isn’t it be great if you could find new creative ways to impress your followers and encourage them to become paid customers? Check out our list of Instagram Photo Ideas to Drive Sales over the holiday season.

9 Instagram Photo Ideas to Drive Sales try this holiday season

Put the followers in a Festive Mood

Apparently, posting holiday photos on Instagram isn’t the best idea for encouraging impulse shopping. However, giving a gift is a holiday ritual, and when shoppers are in the festive mood, they look for products for their loved ones and themselves.

With the right Instagram photo ideas that will get people in the holiday mood, you can put your Instagram followers and visitors in a good mood and encourage them to shop for the holidays.

So it is better to publish a collection of celebration photos and decorate your Instagram account with creative photos that will put your fans in a festive mood.

If you have holiday photos for your account its Great. But if you use the same filters, it’s even better. Why? According to Selfy, using the same preset filters or settings is a great way to display a unique and distinctive art style that reflects your brand identity and makes your Instagram feed look cohesive. Learn how Oreo did it in the example below:

To easily create great Instagram photos for your business account, use a photo editing tool like Filtertune, which allows users to design their own filters or get inspiration by browsing thousands of filters created by other content creators and photo spaces. . Adjust with Smart Adjust. Perform or even remove unwanted parts. This includes images that use the blur function.

Here’s a before and after post that shows how Filtertune can help you create the perfect photo for your Instagram feed:

Display your seasonal products

Seasonal products are in demand during certain periods. Because seasonal products are only available for a limited time, they create a fear of missing out (FOMO) that encourages customers to try your limited-time products. In addition, these products are high peak during particular months.

To increase seasonal sales, it is important to showcase your products. The more product options your followers see, the more people can become paying customers.

Whether you are uploading a picture of your seasonal products or adding multiple images that show a single product from different angles, there are many ways to market your seasonal products.

For example, Starbucks has one image that features all fall products and sparks interest in its variety:

To give your followers an overview of the variety of your seasonal products without blocking the main feed of your content, add a carousel post that allows you to add 10 images in one post. It can also help you promote seasonal products.

If you would like some help with advertising your products on Instagram, there are many qualified social media agencies who can help you plan out a social media marketing strategy for the holiday season.

Offer Limited Edition Products with Instagram Photos

Another great way to increase sales over the holiday season is to offer limited edition products with Instagram photo ideas. Product improvements can be a new design or the introduction of new products.

Holidays are gift season, so it’s no surprise that customers have a monopoly on products and services. By placing limited edition products as part of your product line, you can attract existing customers to your products and attract new customers.

Want to learn how to introduce limited edition products on Instagram? Learn from Oribe! To celebrate the new holiday, the company presented a limited collection of holidays and informed its Instagram followers through a photo:

Tell about your holiday suggestions

Almost every customer wants to find deals and offers before deciding to buy, but even more people want to save money when shopping during the holiday season.

In fact, 40% of customers want to spend less on products for friends, family, and themselves. To give your followers a good reason to buy from you and increase sales, it’s important to let people know about your holiday deals through photo posts on Instagram.

Wolf & Son, for example, offers free gift packaging and displays it smoothly on its Instagram page:

Create a Holiday Gift Guide

Holiday shoppers buy gifts for loved ones, so they often turn to brands to help them choose good gift ideas for their friends. For example, a holiday gift guide is popular with customers.

If you have a gift guide for your customers, that’s great. But it is even better if it features your products and shows them from different perspectives. For example, you can blog it on your website, write about it in an Instagram post, and invite followers to click on it with a clickable biolink, just like the following example:

Not only will it help your customers choose the right gift for their closest friends and family, but it will also help you find your target audience on a platform where people want to share useful account information. Through them, forward your gift to its subscribers.

Announce seasonal discounts

Holiday shoppers want to save money, gifts and products during the holiday season. Since holidays are known for their big discounts, people look for specials from brands. In order to meet customer needs and increase sales, it is better to advertise seasonal discounts on Instagram.

For example, a company informs its followers about a seasonal post with a photo idea on Instagram:

Believe it or not, Instagram gathers almost 70% of all data available, which helps brands recommend the right products to the right audience through in-app advertising. This means that Instagram is a native advertising network and you can start an advertising campaign on Instagram to increase your seasonal sales and reach more potential customers.

Publish Seasonal UGC

With increasing number of brands, modern customers are looking for user content as social evidence that serves as a social proof and increases brand loyalty and trust. Encourage your Instagram feed for the holiday season and more followers to buy with you, publish seasonal content from users from your existing customers.

When you integrate user content in your marketing strategy and share fan-made photos in your profile, not only do you provide followers with social proof, but you also let your potential customers drive inspiration from other customers to create UGC photos for you.

If you’re just starting on Instagram, you can work with a relevant Instagram influencer who can take a photo of his or her outfit that shows off your seasonal products in a festive mood. Here’s how Lulus did it:

Organize a Holiday Giveaway

Instagram gifts are very popular among social network users. When it comes to the holidays, people believe in miracles, so the more likely they will turn down your holiday gifts for the chance to get something of value for themselves.

Giving away a gift on social media is an effective Instagram lead generation strategy that will help generate leads, gain more Instagram followers, and convert them into customers. Why? You can offer your seasonal products and thus attract potential customers who are really interested in your products.

Not only do you advertise your products with Christmas gifts, but you also encourage people to buy from you.

Find out how ClassPass and Fabletics come together to create a holiday present and give your followers the chance to win something of value:

Would you like to find out more about designing a successful holiday giveaway? Choose from a variety of contest ideas that appeal to participants and organize gifts that match your company’s needs, wants and values.

Promote your gift cards

Many holiday shoppers need help choosing gifts. People spend a lot of time researching because they like to give valuable gifts. However, many customers rely on gift cards that guarantee success.

Not only do gift cards make shopping for the holidays easier, but they also allow gift seekers to choose the gift of their choice so it is likely to suit customers’ needs and wants.

Basically, when giving a holiday card to gift buyers, consider this option as an Instagram photo idea, as in the following example:

The Bottom Line for Instagram Photo Ideas

Instagram is a great marketing channel for business communication with your customers, especially during the holiday season. Almost every marketer knows the importance of creating a consistent marketing strategy for their profile. Hence, it is also important to use Instagram photo ideas to maximize the right holiday sales.

It’s high time to start planning your seasonal marketing campaign and using creative Instagram photo ideas to drive sales over the holiday season, so make sure to use the creative ideas and don’t miss out on your opportunity to bring your business to the next level in a creative way.