How Can Innovative Branding Benefit Your Company?
Innovative branding is one way to help your business stand out from the crowd. Companies can innovate with new products, new ideas, new messages and new designs. If you can create something different from others, it will help you stand out.
A good example is the new Apple logo that was released in September 2013. They changed their logo to give it a more modern look and contrast to what others were doing at the time. They wanted their design to stay innovative for years to come and they succeeded.
What is an innovative brand?
Innovative brand refers to the process of innovating a company’s brand. Companies are constantly looking for ways to promote their brands, and innovative brands can help you do that. This process can be done in any medium, but it’s most effective when done in digital media.
What are some examples of innovative branding?
There are many examples of Innovative Branding. Some of them are:
- Brand Promotion Social Media: Social media has become a very important part of the lives of many people around the world and is the media that companies use to promote their brands. This enables direct communication with customers and has helped social media influencers promote brands through their social media posts.
- Augmented Reality Marketing: Augmented Reality (AR) is on the rise. This is because companies are finding new and unique ways to incorporate this technology into their marketing campaigns. This way, people interested in a product or service can try it out before using augmented reality.
- Virtual Reality (VR) for Marketing: Virtual Reality (VR) can also be used in Innovative Branding campaigns. VR enables customers to experience products differently by immersing themselves in products using VR headsets or other virtual reality technologies.
- Social Media Influencer: The popularity of social media influencers has increased in recent years. They are useful for brands looking for ways to advertise online with the help of ambassadors.
- Ecommerce Website Development: Ecommerce websites offer business opportunities that traditional retail stores do not. This is because they can access the world through a single website instead of having multiple websites around the world. It also gives them 24-hour sales opportunities instead of being limited to store opening hours.
- Video marketing platforms like YouTube: Video marketing is everywhere as it is an effective way to enable companies to reach new audiences while interacting with existing audiences.
- Create mobile apps: Mobile apps give companies direct access to potential customers via smartphones. Users can download these apps anytime, anywhere without having to shop in stores first.
Why is brand innovation important?
The goal of Innovative Branding is to create a brand that people want to connect with. The company needs to be up to date with the latest and most popular trends and be aware of anything new on the market. Otherwise, you run the risk of falling behind and missing opportunities.
Types of branding
There are several main types of brands, and each has its own characteristics and advantages. Below is an overview of two of the most common ones.
If you need help branding your business, many companies have outsourced their work to reputable branding agencies that usually have the most creative branding ideas.
Product branding
This type of branding is based on the actual product itself. For example an Apple logo, a Nike Swoosh, a Coca-Cola lettering, an oval Ford or a Starbucks mermaid. A brand is a great product because it can be used in all campaigns and marketing activities.
Services branding
Service-based brands, also known as service mark branding, are based on the services the company provides to sell the product. This type of brand usually includes a logo that represents what it stands for and text that describes the company’s existing services.
For example, the FedEx brand is “FedEx” signed in orange rolled with a logo representing the shipping or delivery company (two packages wrapped together with an arrow pointing right between the ‘E’ and ‘x’).
Implement an innovative branding strategy
In a world where product life cycles are decreasing and customer expectations are increasing, it is more important than ever to think about your branding strategy. To do this, you need to understand exactly who your brand is and how it fits in the market.
Your brand identity should be the driving force behind your innovative strategy. The more real and clear your identity is, the better you can innovate.
Once you know who your customers are, it’s time to find out what sets you apart from your competitors. If you’re not sure what sets you apart from the competition, take a look at your values and see if there is anything that sets them apart from the competition.
How have innovative brands succeeded?
Today’s world is more competitive than ever. More and more people are battling for a spot in the spotlight and it’s getting harder and harder to get attention.
Innovative Branding are successful because they have a vision for the future and a place in the sea of competition. Let’s take a look at some Innovative Branding that have thrived in the tough business world.
1. Tesla
Tesla is one of the most innovative brands in the world today. Its founder Ilan Musk was able to invest in the enormous popularity of his company and generate a market share that will soon dominate the global automotive industry. The future looks bright for Tesla, especially if Ilan Musk continues down this path.
Tesla SWOT analysis can give you a better idea of Musk’s progress with his company.
2. Google
Today, Google is one of the most influential brands in the world because it has been able to differentiate itself from its competitors through innovative search engine technology.
It has also created revolutionary products like Google glasses that are changing people’s lifestyles every day. Google will likely continue to grow over time as it always seems to be one step ahead of its competitors.
3. Netflix
Netflix has established itself in the world of television and film. He has created original content that is unique on television and has many devoted followers.
Netflix may not be the biggest streaming service in the world right now, but it will likely grow as more people turn to its core content. Read our article on Netflix Marketing Strategy to find out the secret to its success.
4. GoPro
GoPro is an innovative brand because it plays a key role in the growing action camera industry. The company’s cameras are designed to be used in high-intensity sports, which means they are both waterproof and shockproof.
GoPro is one of the most innovative brands today because it has been able to win its loyal fans by offering something different from its competitors.
5. Airbnb
Airbnb is another innovative brand that sets itself apart from its competitors by offering something unique from other hospitality companies. Airbnb enables travelers to book accommodations in their favorite locations around the world without paying exorbitant hotel fees.
The company manages to work with homeowners who have extra space and want to rent while they are away so they can make some extra cash on top of their regular income.
Optimize brand strategy
Optimizing a branding strategy can be seen as a challenge to yourself and a risk that no one else takes. There are two types of brand strategy improvisation, one is emergency improvisation and the other is opportunistic improvisation.
Emerging improvisation is when an idea or solution arises from the moment, while opportunistic improvisation occurs when you seize an opportunity.
FAQs
Which are the most innovative brands?
Many people think that the most innovative brands are unusual brands. Toyota, for example, is an innovative brand because it keeps coming up with new ideas. Another example is Toms Shoes, which is purchased based on a donation of one pair of shoes per pair.
Why should brands be innovative?
Innovative Branding is essential for any brand to stay relevant in today’s market. With so many companies competing for consumer attention, brands have to be creative to get out of the noise. Innovation not only creates noise and excitement in the company, it also helps it keep pace with trends and stay one step ahead of the competition.
What are the five brand strategies?
It is important to consider all branding strategies before making a final decision. There are five branding strategies:
- Identity: This strategy focuses on the company and what makes it different. This strategy can be suitable for companies that want their customers to identify with a particular lifestyle, such as luxury or eco-friendliness.
- Reputation: This strategy focuses on building a positive reputation for your company by providing excellent services and products to your customers. With this strategy, your customers can let their social circles know how great your business is and how they will buy from you.
- Mission: This approach is based on the company’s goals and values. It is important to understand your company’s mission before using this strategy as it requires hard work and sacrifice. This strategy will give you a very clear picture of what your business should look like in the future.
- Values: The company’s values approach focuses on the values that are important to the company and how they align with customer values. The more coherent it is, the more successful it is as a brand strategy.
- Personality: The brand approach focuses on what sets the company apart from others in its industry, such as its culture or values.
An Innovative Branding can be a competitive advantage for a company. If a company manages to create a unique brand, it is more likely to be remembered than a non-original or generic brand. A strong brand can also have a positive effect on a company’s image.
Branding is also important for an organization as it can help create a consistent image of the company. A consistent image can help build trust with customers, which is essential for building repeat customers.
