Are You Ready for Voice Marketing?
No technology has advanced as smoothly as a voice assistant. Siri, Alexa, and Google Home have found places in our minds faster than TV, the Internet, and smartphones.
Technical voice activation is still in its infancy, but it can significantly improve the customer experience of your business. In this blog, we will introduce the latest trends in voice marketing and prepare you to be ready for voice marketing?
From “Hey Google, order Margherita Pizza” to a complete conversation with web store customer service, the possibilities for voice assistants are endless.
Not only smartphones, tablets, and smart speakers are equipped with voice assistants. It can also be found in lamps, thermostats, coffee makers, cameras and locks. In short, speaking has become a new way of writing.
In this blog, we will approach the possibilities of voice marketing for your business.
What is voice marketing?
According to the National Center for Voice and Speech, you writes only 40 words per minute, but speaks an average of 150 words per minute. The underlying artificial intelligence technology is also getting smarter. Better results in less time … what’s not to like?
Product developers are always trying to create a more seamless and user-friendly interaction between humans and machines. For example, in the last few decades, keyboards, mice, and touch screens have emerged. However, these are still unnatural tools for humans.
The basis of our human communication continues to be speech.
Did you know that by 2022, 55% of all households are expected to own a smart speakers?
65% of people aged 25-49 use voice devices every day?
As a brand, it’s time to give your business a voice. From information to leisure: The potential for voice marketing is greater than you think! We make a distinction between two types:
Voice search consists of asking specific questions to get information. For example, you can ask Siri what the weather will be like tomorrow, how to make delicious banana cakes, what the nearest supermarket is, and more.
The voice dialog makes the actual conversation through the smart speaker. For example, think “Hello Siri, talk to Bol.com” or “Hello Alexa, I want to talk to the bank.”
Voice marketing is the use of voice assistants on speakers or smartphones for marketing purposes. With a great voice assistant, you can be proactive in meeting your customers’ needs.
It enhances your digital search capabilities, Solomo and offers something special. Whether they are looking for information or just wanting to hear something good?
Getting ready for voice marketing
Do you want to start your business with voice marketing? Next, it’s a good idea to focus on voice search or voice search SEO first.
Currently, more than 1 billion voice searches are performed every month.
How does it actually work? Ask your voice assistant a question, It translates your word into keywords that start it in search engines. The search engine then returns the best answer that the voice assistant will display.
The display method varies from search engine to search engine, but it can be in audio format or text format on the screen. Sounds easy, but not always. For example, not all searches are possible using voice search, and it is difficult to answer complex questions.
As a business, you can save a lot of time thinking about voice SEO for your website today. How can you be sure that you can still be found when people search by voice search? It’s crucial because Google only gives the user an answer, so it’s imperative that they find you by voice search.
For example, Siri needs to sign in to Apple Maps Connect to find you. To find the Google Assistant, you need to register your business with Google My Business. These are the absolute basics. With these five additional tips, you can further enhance your website’s SEO and make it easier to find by voice search.
- Use questions in content
- Make sure your website is fast
- Write content in a spoken tone/manner
- Be exactly when wording your answers
- Activate your location targeting so you can be found locally
An example of inspirational voice marketing
The most mature market for voice marketing, as is often the case with new technologies, is China, followed by the United States. By mid-2019, 50% of American homes already had at least one smart speaker at home.
Amazon’s Alexa has a 74% market share and is the undisputed market leader in the United States. Looking at the applications people are using today, the results are still pretty simple.
72% use the device to play music, 49% ask voice assistants about weather and news, 28% ask assistants to monitor their homes, only 14% work with Alexa or Google Assistant to make purchases
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Evidence that “Voice First” is well established is that young people in particular tend to replace text messages with short text messages sent via WhatsApp and other chat services. In this way, they avoid messing around with touchscreen keyboards, and to be honest, they still can’t compete with physical keyboards.
Therefore, the actual impact on consumer behavior has not yet begun. But it won’t be long before voice marketing becomes a major channel in the marketing mix. Below is a series of examples of successful voice marketing.
Johnnie Walker
Johnnie Walker has produced the best Scotch whiskey since 1820. Sold in 200 countries, it is the most consumed whiskey in the world.
The company sells up to 120 million bottles annually. To personalize your customer’s shopping experience, it is betting on voice marketing.
Using Amazon’s virtual assistant Alexa, it first asks consumers a series of specific questions about their preferences, and then recommends the most suitable Johnnie Walker product.
Albert Heijn
Albert Heijn is not only a great variety of supermarkets, but also influences recipes, shopping lists and even delivery services.
These three services are also linked to Google Home. For example,
if you ask how to make a particular recipe, AH will be your personal sous-chef.
Or ask when the delivery will arrive. The voice assistant will answer immediately. In addition, you can add food directly to your shopping list
Mediamarkt
In the summer of 2018, retail chain MediaMarkt experimented with voice marketing. They regularly start so-called “Deals of the Day.”. You can request these offers directly from the Google Assistant.
You can request various offers first. Then you have the opportunity to put this unique offer directly into your shopping cart and complete your purchase. You can also request business hours and routes to the nearest store. All this information is sent by voice.
KLM
He has an erotic voice and her name is BB. No, I’m not talking about Brigitte Bardot, but about the KLM virtual assistant “Bluebot”. Initially available only in Messenger, BlueBot nowadays assists passengers via Google Home.
For example, specifying where and how you want to travel and the service bot will help you pack. Based on current weather information, the packing list is personal. You can also book your ticket by voice.
Bol.com
When it comes to innovation, e-commerce giant Bol.com isn’t too far away. It has already won that stripe in the field of voice marketing. For example, you can request gift tips or inquire about daily offers through the Google Assistant, Alexa, Siri, or other virtual assistants.
You can then order it directly. You can also request the status of your order by voice, so you know exactly when your package will be delivered.
Philips
When you connect the Philips Hue lamp to your smart home assistant, the lamp will listen for instructions. Tell your lights what they should do, and they will do it. Without using your hands!
Control all your smart light bulbs in your house with simple commands. You can set the scene, turn the lights on or off, dim or brighten the lights, for example, use wakeup routines to wake up naturally, through the lights.
Voice marketing is still in its infancy, but all the signs show that it will have a significant impact on consumer behavior in the coming decades. In addition, as a business, you can take an important first step in the field of voice search and take your customer experience to the next level.
