6 Effective Digital Marketing Hacks Plus Examples
In a constantly changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy.
Localization in marketing means aligning your brand with the target region in terms of language, values, customs and approach to the product / service sector.
It is not always easy to develop compelling digital marketing strategies that sell a product or service. However, with the right methods and tactics, you can influence your brand image and attract new customers to your range.
What is Localized marketing?
Localization is more than just translating website content. It also attracts customers on a personal level and allows you to create an open and distinctive brand profile. In short, localization creates trust.
Localized marketing is defined differently by different companies. One thing is certain, however: it will be useful for jobs of all sizes.
A localization strategy involves assigning a product or piece of information to a local target group, a specific market or region. Also known as technique for adaptability. The aim is to present the product as if it were specially made for a market or region.
There are many aspects of the localization process that need to be considered when developing marketing collateral.
Localization’s Importance for Marketing Campaigns
The importance of localizing for marketing campaigns is not about translating the copy, In a global marketing strategy, you must change your content to express your brand to a local audience.
Using localization, your company can focus on being local, while remaining related to the global audience – to raise awareness, gain access to new markets and the general public, creating demand ultimately increase sales and conversion.
Whether it’s through the native language in your landing pages, currency conversion, customer service, local payment preferences, date and time formats, adjusting left-to-right versus right-to-left languages, social media content, visual cues in the user interface, Lingo, and even the use of emoticons that are suitable for your public market, requires the level of “transcreation.”
When creating marketing campaigns based on your brand, customers want an integrated experience that resonates their values - an ideal opportunity to turn your customers into brand ambassadors.
When it comes to targeting your audience in campaigns and selling their product or service, this can be a great opportunity for marketers.
Actions that can be taken
Your digital marketing techniques must be successful in order to really reach customers. Communication is vital. If your business is global, it means you can access your customers with relevant marketing material.
Localization should be part of your digital strategy. Here are some specific steps you can take to use local marketing to promote your business in your community.
1. Enhance the Target Audience’s Experience
Make it easy for your audience to access your translated digital marketing content with the right translation schedule. Localization is more than just translation. This means that the material is more recognizable.
These are the little things, like using the right date and currency forms, that make all the difference. Choosing the right dialect, shrinking the pages to make it work for languages that are not read left to right, etc. are all important considerations. All of these translation efforts improve the user experience.
All of these components work together to provide customers in your newly targeted regions with an integrated website, app and social media experience. This strengthens bonds, increases trust and makes people more responsive.
2. Localized digital marketing measures strengthen relationships with customers in the region
When trying to find your gear, tailor it to meet the needs and expectations of the locals.
As a result, your articles cover topics that interest your audience. And your target audience will respond positively when they find out that you want to access it with related content.
This leads to higher brand loyalty and improved customer relationships. More than just price and value, this can turn buyers into brand ambassadors. It also helps in gaining a competitive advantage.
3. The target languages
Many forms of multilingual societies exist in different countries and states around the world. This means that your location-based marketing campaign should cater to their needs to the greatest extent feasible. English is one of the languages that you should include in your personal digital marketing program. It can be combined with the native language of a particular location.
For example, in France or Greece, English can be combined with French or Greek. There are certain exceptions, for example in Russia where you may need to take in Russian, English and Chinese due to population migration.
However, since there are no guidelines for preferred language, consider expanding your options by region. When you pick the right languages, Personal Digital Marketing will deliver more results than ever before.
4. Create a call-to-action
Determining the purpose of your location-based digital marketing strategy is critical early on. Is it your goal to increase brand awareness or to offer certain goods or services?
The purpose of your current campaign should be reflected in the call-to-action (CTA). It’s a way of communicating and attracting customers. These calls to action must be translated into the target language by native speakers.
Put your CTA at the center of your location-based marketing collateral to attract more customers. You can get help from local marketing teams. You can even use the local language or suggestions to communicate with your audience.
5. Work with local influencers
Localized digital marketing has the advantage that you can quickly collaborate with people in your target areas. Any region or country that you want to expand likely has established influencers.
Influencers are often social media celebrities who are known in their communities, making them ideal partners for your business. These people are always looking for possible ways to work together. Most of all, they are looking for new businesses in their area.
Working with local influencers on innovative and engaging marketing materials is a no-brainer. Find people who agree with you, have an effective strategy and are happy to help. In return, you can grant them cash compensation or product and service benefits from your portfolio.
6. Brand values should be emphasized
In a competitive market, the associated brand values differentiate one brand from another. Although Coca-Cola and Pepsi are beverage companies, their principles are fundamentally different. Coca-Cola outperformed its competitors worldwide and set the standard for location-based marketing.
Your brand values can range from destructive growth to family orientation and socialization to personal professional development.
Create a set of values that will serve as the foundation for your brand. Then make sure to localize them according to the language you are targeting your ad campaigns to. Your brand will attract the masses who share your opinion. Also, because of your focus on values rather than tangible ones, they are more likely to be consumed.
Examples of localized digital marketing strategies
Here are two examples of how businesses are using localization to centralize their advertising.
1. Netflix
The Netflix experience is about providing the customer service you want. This covers the entire site, from the movie review on the home page to the subtitles. In fact, the development and translation aspects of the Netflix localization efforts are well known.
They have developed tools and methods to translate not only their programs and interfaces, but also audio translation and synchronization.
But the most important thing is their effort in creating content. Netflix has grown into a high performing video over the past few years that, as we all know, produces its original films and series. Netflix, on the other hand, focuses on translated content rather than American-inspired mass appeal.
Overall, Netflix has created some of the most memorable and influential marketing campaigns in the last decade. Check out Netflix Marketing Strategy for inspiration to use in your life.
2. Spotify
Spotify analyzes consumer data to find and track emerging local musicians and then broadcasts it to a global audience.
The goal is two things: the general public can find famous musicians on Spotify, and local artists can use Spotify as a platform to reach a wider audience.
Local audiences find popular songs on Spotify, global users are discovering new music they wouldn’t otherwise discover, and songwriters are moving to Spotify to reach a larger audience.
Discover Weekly playlist, one of Spotify’s most popular offering, is a great location for discovering these groups. Discover Weekly compares many people’s playlists with their musical interests. Carefully selected playlists allow viewers to discover the music of unknown artists, many of whom are from different countries.
The benefits of Localized digital marketing
You present your position clearly and concisely. Before entering the market, localization ensures that the product or service is culturally and linguistically appropriate. Localizing your marketing techniques ensures that your product is well-represented and known in your target market.
You have the chance to increase sales. If you want to increase sales, you need to localize your marketing techniques. Your company gains a competitive advantage. It is very unlikely that your company will be the only one of its kind in your industry. And if so, you will face competition much sooner than you think. You can overcome these by localizing and globalizing your advertising efforts.
Localized marketing is a huge benefit for your business. It paves the way for a host of new opportunities.
Summary of the above
It’s true that international companies like Coca-Cola can teach you a lot. But they have made a name for themselves and gained weight through decades of location-based marketing techniques.
To stand out from the crowd, your company needs to discover the originality of the brand and the style of the customer relationship. Only then will consumer awareness increase and you can attract enough audiences to grow your business organically. Give localized digital marketing a try and you will be amazed with the results.
