5 Tips for Picking the Right Brand Name
Do you have a brand idea? Are you planning to become an entrepreneur? One of the challenges you face is branding and selection.
Brand selection can be complex and time consuming. In this article, we’ll share with you the secrets of having an original and striking name that reflects the image you want to give your business the right brand name.
The most important rule of “Brand Name”
Creating a brand is not easy. This name follows you anytime, anywhere and plays an important role in your brand awareness.
To get an idea of picking the right brand name, you will have to resort to naming.
What is naming?
Naming is an activity that consists of picking a brand name for communication. Before getting into the basics of branding, it’s important to know that creating a brand name requires a lot of skill. We can get in touch with brand professors who can help you with picking the right brand name.
Know your business and your customers
The first thing you need to do is make sure you know your brand inside out before choosing a name.
It means not only knowing your mission, vision and values from your head, but also the audience you are speaking to. Your brand name needs to appeal to your audience, so you need to know what they react to before picking the right brand name.
Therefore, there are two questions that need to be addressed.
- How do you determine your vision, mission and values?
- How do you get to know your audience completely?
Determine your vision, mission and values
These are the three elements that appear in the brand name every time. They help you come up with brand ideas and keep you informed of your strategy.
The mission of your business is your “reason” and also known as your reason. This is what you express every day and the problem you want to solve
Your business vision describes the impact you want to have on the world by accomplishing your mission. What are the results you want to achieve while completing the mission?
Your organization’s values determine what is important to them. Values provide information about an organization’s priorities and guide its decisions.
Let’s see how Microsoft applies these three factors.
Microsoft’s mission is to:
Our mission is to empower every person and every organization on the planet to achieve more.
Microsoft strives to increase the productivity and effectiveness of everyone. This mission guides business behavior. If successful, the world will be affected in some way and the business vision will come true.
To help people and business throughout the world realise their full potential.
Here you can see that the vision is completely relevant to Microsoft’s mission. If you can help your business make your organization more effective, it’s likely to reach its full potential.
And finally, to achieve that mission and vision, Microsoft lives according to three core values.
- Respect
- Dignity
- Responsibility
It is important to ask these questions yourself.
Your brand name is the first thing your audience sees. It is imperative that this name is consistent with your mission, vision and values. Otherwise, your brand will not be able to completely convince your customers. You will feel that you have a name that does not indicate your business identity. Therefore, it is essential to know your mission, vision and values before picking the right brand name.
Know the audience inside out
If you’re currently looking for branding ideas, you’re probably the beginning of your business journey and your customer base isn’t that big yet.
Depending on the information you’re looking for, there are different strategies you can use to get more information about your audience. Obtaining demographics for your target audience requires a different strategy than finding the real reason your customers will use your service.
The first type of information above is relatively easy to find and there are three strategies you can use to find your age, gender, native language, and client location.
The first is easy. All you have to do is talk to your first client and decide on a character based on these conversations. It is common for the founder of a company to develop a special relationship with his or her first customers because they are testing a product or service that is still in its infancy and their feedback enables the entrepreneur to improve his or her offer. Therefore, talking to the first client is beneficial to you as it can provide valuable information and build a strong relationship with the client.
Tip: Once you have a strong relationship with your first user, you can make them your first brand ambassador. If you take care of them, they can be one of the best assets in your brand building efforts.
The second strategy requires a small community already . Especially if you have a Facebook page, it’s easy to get demographics of your users. Simply go to the Statistics tab and click People (‘Vos fans” in the image below) to see all the viewer’s demographics, including age, gender, location, and spoken language.
You can see that the majority of the audience on this Facebook page is made up of men (hommes) and women (femmes) aged 25-34, mainly based in Brussels (Bruxelles). The power of this tool is that you can better understand your target audience with just two clicks. This allows you to customize your speech based on this information and make it more effective.
The only problem with this second strategy is that in order to create a Facebook page, you already have a small community and therefore need to have an established brand name. But you are choosing your name. How do you solve this paradox? The third strategy not only allows you to get to know your existing audience better, but it also helps you grow your audience by acquiring the largest number of email addresses and thus potential customers.
The idea is as follows, and we will illustrate it with a specific case:
Charles.co is an online service aimed at digitizing men’s health. This means that men can access the platform, explain their symptoms, consult online with one of Charles’ doctors, and receive treatment by mail. The question to the two founders of the business is “How to develop a customer base and inform you”.
The two founders created a quirky online survey on men’s health and added two very important items.
First, the questionnaire was gasified. This meant that it came with a points system, and respondents were encouraged to challenge their friends to see who knew best about men’s health. The questions were designed for children, so respondents did not hesitate to share the questionnaire with their friends. It provided a large number of respondents and thus provided potential customers to the two founders.
Second, we needed to collect contact information for all these respondents. What’s great is that I had to enter my email address to find out how to get the survey. The survey was so interesting that respondents wanted to know their scores (also to compare them with their friends’ scores), and the two founders of the company supplemented the mailing list. This gave me a better understanding of the customer segment mindset, the names I speak to them. As a result of the survey, the fan base on Facebook has increased, and the demographic data provided by the platform has been able to validate the information obtained from the survey.
These are three strategies you can use to know your customers and determine their age, gender, location, and language.
But it’s not just this information that knows your target audience. It also means knowing why they use your service, the dynamics here are different: instead of listening to what your customers are saying, you do what your customers do You need to see if it is. Let’s look at Charles’ example again. What’s interesting here is not only the reaction that gave the prospect in the survey, but also the fact that they answered the survey themselves. This allowed the two founders of the company to confirm that men could answer questions online and to get clues about how to develop the product.
Therefore, while you can test user behavior, you can also observe it to improve your offerings and increase customer loyalty to your brand.
Let’s look at a concrete example.
Manomano is an online store for hand tools and items. The Jungle Book, written by Annabelle Bignon and Younès Rharbaoui, explains that Mano Mano arranged a PopCorn Time session to get to know customers better and, as a result, improve their offerings.
This means that the entire product team will come together to monitor Hotjar sessions and understand how users are using the Mano Mano website. Here’s an overview of what you can do with Hotjar
Asking questions may seem daunting, but the market is so competitive that you need to know your customers completely.
It’s important to remember that before you name something, it’s important to design it well to picking the right brand name.
The importance of simplicity
The brand name you choose should be easy to remember and recognize. Your brand holds your brand name in the minds of your customers, but this task will be easier if your brand name is easy to understand.
This means that you need to pay attention not only to how it sounds, but also to the logo that accompanies it. It is also important that this logo is firmly attached to the graphic design.
Let’s take a look at an example of a brand that is especially “easy to remember”.
Kymono offers B2B service for the creation of customised clothing. If a company needs uniforms for employees, Kymono will create personalised garments.
With such a value proposition, you can easily find a link to the word “kymono”.
Kymono also claims to be the creator of corporate culture, and his name represents the entire spirit of Japanese culture.
Kymono is named “easy to remember” and “easy to pronounce”, which is also in line with business experience.
This is an example that you can use as an inspiration for picking your right brand name.
Ask the people around you
To be more productive, use participatory web tools to collect ideas from different contributors.
Involve people around you and listen to their opinions on your brand’s ideas. They will help you decide whether the name you are thinking of naming conveys your business identity.
However, there is one thing to keep in mind. If you ask the people around you for help, they will never be 100% honest with you. Asking family and friends for their opinions is very tempting, as long as you keep the following in mind, as your loved ones, they don’t want to hurt you. If you share bad branding ideas with them, it will be difficult for them to be honest.
The danger is that you make decisions based on these false feedback and not make the right decisions.
Finally, you can hear the opinions of the people around you. However, keep in mind that their opinion is influenced by their feelings towards you.
5 Tips for picking the right brand name.
Create a brand universe
As outlined above, creating a brand universe must be done before defining the brand name. In addition to your mission, vision, and values, you need to know who you are as an entrepreneur, your story, and what your business really does. Do you want to enter the local, domestic or international market? What are your benefits? How do you position yourself in your relationship with your competitors?
You need to know your business and your customers, so you need to know the environment in which your brand operates. However, you also need to know about the different players in the area.
This allows you to know how to place yourself in relation to these players and get out of the crowd. Therefore, analyzing competitors seems to be an important step in the process of building a brand.
Decide your own sales proposal
It’s important to realize that your future brand may not represent everything. You need to know what really matters to you and how it differs from your competitors. You need to know why your value proposition is different from that of your competitors. The brand name you choose must convey this value proposition.
4 tips you shouldn’t miss while picking the right brand name.
Create the original name based on the keyword
From the names that tie into your concept, we change some syllables while maintaining the basic structure. Sound plays a very important role in this case. Intuitive + software = softuitive © allows you to play with two brand names associated with each other. You can also play with phonetics. Choosing a very simple name, such as the “Pure Grace” perfume, is very effective.
Create an acronym
Imagine a corresponding logo as you choose a brand name. Logo creation is actually linked to the idea of a brand name. However, the logo creation must match all graphic designs. For truly qualitative results, we recommend using the services of a graphic design agency.
Consider prestigious references
Here you can choose from celebrity names, locations and historical names. You can also use images of celebrities. be careful. This means that if you choose this solution, you will have to pay royalties.
You can also associate your brand name with a well-known cultural element. This is the case with Lancome. The brand associates its name with the city of Paris and takes advantage of the universe that this place of assembly unknowingly mentions.
On the other hand, some brands preferred to use the name, which is usually the name of the founder. This is the case, for example, with Michael Jordan and Calvin Klein.
Use a foreign word
Foreign names especially appeal to younger target audiences and enable expectations for international development. But don’t forget to ask for the correct translation so you don’t regret your future choices.
Check if your brand name is legally available!
After a great deal of effort and research, you may lose sight of your original purpose. Next, we need to do a final survey. Make sure your brand name is still relevant to your brand’s ideas. You can test yourself by answering a few questions, such as: What does the name remind you of? Are the target audiences correct, and do they understand the message? Isn’t it too unconventional? How is your pronunciation? Also, think about possible changes as you grow your business.
An ideal brand name cannot consist of more than two words.
New brand name registration
You’re done! Eventually I chose two or three related names. All that remains is to check its legal availability on specialized websites such as the United States Patent and Trademark Office.
Next, you need to register the trademark and make sure it belongs to you forever.
Please note that the USPTO and the Patent and Trademark Office may reject your brand name if it misleads consumers.
Trademark registration requires compliance with advanced technical procedures. Ask an expert in this area for help. You can contact partners who can help you register and protect your brand.
Brand name generators: Good or bad idea?
Despite the advice in this post, you may not be inspired in your search. Or you can see that all the brand names you have selected are used. calm down! There are many free and fast online brand name generators to help any business owner.
Each generator has its own characteristics. Some, like Namelix, can generate brand names from keywords, while others, like Panabee, help you find keyword names. Even more powerful is Lean Domain Search, which offers over 100 variations of words and phrases. You can even kill two birds with one stone! Most of these tools allow you to buy the domain name associated with your brand directly.
Conclusion
All of these methods will help you find and pick the right brand name more easily.
However, it is important to remember that strong brands are becoming more important. With each passing year and with the global market, competition is becoming more intense.
In these situations, working with the right partner increases your chances of success and makes it easier to build your brand. Tell us about yourself. We propose the best branding agency and services which will makes your brand the benchmark in its market.
