1. What is the backstory of your company? (Your literal history – how and why you were founded)
Your brand story should pique your target audience’s interest, assist them to understand the value of your products/services and convert leads into long-term consumers.
2. What is the mission of your company? (This is your ‘why,’ or the reason you exist.)
Your organization will have a clear direction if you have a stated mission statement. It increases employee engagement and can even enhance retention. Mission-driven employees are 54% more likely to stay at a company for more than five years, according to research. Customers are more likely to be loyal to a firm that has a mission that they believe in, according to Simon Sinek’s research.
3. What is the mission of your company? (In five years, where do you want your company to be?)
While your purpose explains why your business exists, your vision explains where you want to go.
4. What are the basic ideas that your business and brand are built on?
All employees’ expectations are set by core values. They play a role in the hiring process as well.
5. Who do you think your ideal consumers are?
One of the first steps in creating a consistent brand is to understand your buyer profiles. It’s hard to have effective marketing without first learning about your clients’ demographics, challenges, and buying motivations.
6. How do they define success for themselves?
Taking the effort to figure out what success looks like for your consumers will offer you a better sense of how you can better service their requirements and persuade more people to do business with you.
7. What problems do you help them with?
If your firm is having trouble defining your consumers’ pain concerns, interviewing a handful of them can assist. You’ll learn a lot about their problems, where they look for information, how they look for answers to their problems, and how they make purchases.
8. How do you make your customers feel when they interact with you?
Although this is a little more difficult to measure, buyer persona interviews can provide you with yet another valuable insight.
9. What is it about you that they adore?
While many of your clients will have an immediate response, taking a more formal survey can provide you with more detailed information about their priorities.
10. Who are your main rivals?
Who are the most serious threats in your area at the moment, and why? In their marketing, how do they express the value of their products or services?
11. What do you have to offer that your competitors don’t?
You might think you already know this, but the best companies are always adding new features. Take the time to make a side-by-side comparison if you haven’t before.
12. How do you think you’re perceived in the marketplace?
Your customers’ perceptions of your brand in comparison to your competitors may differ from how you see it. Inquiring with recent clients about other options they investigated before choosing you can be instructive.
13. Is there anything about that perception that you wish you could change?
Your customers’ opinions of you might help you figure out which misperceptions or problems you need to address in your marketing. For example, if clients believe your product is much more expensive than your competitors, you may not be effectively communicating the value.
14. What are the main deterrents to people investing in your company?
These are the types of inquiries that frequently arise late in the sales process. Cost, speed to market, regulatory issues, long-standing connections with other vendors, a lack of buy-in from other decision-makers, and other reasons could all be barriers.
15. What makes your clients believe in you?
To construct a powerful brand, you must first build trust. Company logos, ratings, and testimonials are examples of trust symbols.
Evaluate where your clients turn to authenticate you as a trustworthy source as you consider how to develop trust for your brand.
Take a look at your website’s case studies or testimonials? Do a social media search to see what people are saying about you. All of these are crucial components in developing a trustworthy brand identity.
16. Do you have any other favourite brands?
Identifying what it is about companies that your staff admires and what it is about those brands that you appreciate can assist promote brand alignment throughout your organization. It can also help you understand what your clients enjoy and dislike about your brand.
17. How would you describe the personality of your brand? (Who would you choose as a famous spokesman if you had to choose?)
An effective brand increases its brand equity by having a constant set of attributes that a specific market segment loves, according to Investopedia.
18. What is the tone and voice of your company?
When you’re publishing content across numerous companies, it’s critical to develop a consistent voice. You may create a writing style guide for your firm to provide direction in this area.
The following are examples of brand guidelines:
- Whether you write in the second person (you) or third person (others), it matters (they)
- What is appropriate grammar and punctuation?
- The use of trademarks or copyright symbols is prohibited.
- What jargon is commonly used in the sector and what should be avoided
19. What do your brand’s logos and colours say about it?
The foundations of your visual brand identity are your colours and logos. They can either assist you in establishing credibility and generating excitement, or they might be a hindrance. Too many contrasting hues, for example, can cause tension and confusion.
20. Is your present brand strategy resonating with customers and aligning with your long-term objectives?
It’s time to double-check any assumptions you made throughout your brand-building exercise by asking questions like these. With a redesigned website, new videos, and social media postings, start sharing pieces of your brand with customers. Then wait to watch how they react. Are your postings receiving a lot of feedback or are they going unnoticed? Are your call-to-action buttons being clicked?
Because your brand strategy is continually changing, you’ll need to keep testing new pieces over time.
The Next Steps And processes in Creating a Brand Strategy
It’s thrilling to have a clearer image of your brand identity, and you’re anxious to share it with the rest of the world. You’ll need logos, creative graphics, brand guidelines, and a clear, engaging message to get people to explore more before you make a huge statement.
This is where Enthof Creatives helps your company shine. In addition to helping you establish your brand strategy, our creative team can design all the branding assets you need to turn your vision into reality. If you’re ready to take your brand to the next level, schedule a free consultation with us today.
About the Author
Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in marketing, sales and branding. His need to research and learn more about these segments is never-ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains
Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves
