Consider video as an option for improving your LMS company’s digital marketing approach. It’s still one of the most effective marketing strategies accessible today. Because online training programmes are primarily video-based, Video Marketing Strategies are a natural fit for LMS firms.
Adding video to your digital marketing strategy or video marketing strategies delivers several significant benefits. A 2021 study by Wyzowl on digital marketers reported the following statistics:
- 94 percent of respondents claim that video has aided in improving consumer knowledge of their product or service.
- Those that use video feel it’s a vital aspect of their marketing approach, according to 93% of those who use it.
- Video has increased traffic to 86 percent of video marketers’ websites.
- Video is used by 86 percent of businesses as a marketing tool.
5 Mini-Lessons on Video Marketing Strategies
Here are five quick tips for leveraging video in your marketing efforts with good video marketing strategies.
Lesson 1: Make a good first impression
Video is an excellent way to consume information. Furthermore, it elicits a powerful emotional response from viewers. This component of video can be used by LMS marketers to create an emotional connection that will draw viewers into the buyer’s journey and keep them moving ahead.
Here’s how to include video’s visual appeal into your digital marketing strategy:
- Use digital footage and animated text in your project.
- Shoot live video in a well-lit environment.
- Incorporate clear and crisp still photographs.
Lesson 2: Improve your storytelling
Video content, like any good content, should tell a story. The character and story are what lure viewers in and keep them interested. Good video marketing strategies ensure some forms of content lend themselves more easily to storytelling. Because it combines text, images, and sound, video is an ideal medium.
When including storytelling into your marketing videos, keep the following in mind:
- Give the audience a sympathetic character to root for.
- Make your products and services more human.
- Assist viewers in resolving a problem
Lesson 3: Get More Viewers Involved
Engagement is a relatively new marketing term that emerged during the internet era and is very important for result-oriented video marketing strategies. It refers to how customers interact with content on the internet. There are three main ways to gauge video engagement:
- The number of views
- The number of times the video has been commented on.
- Each video’s overall “liking” index
Video can also generate the type of engagement that leads to conversions in addition to sharing.
The following are three key features that make video engaging:
- Surprise viewers
- Show the audience something they’ve never seen before.
- Combine familiar elements in a novel way.
Lesson 4: Improve Discoverability with SEO
If you’re using content marketing to target specific keywords, you might find that ranking a video in Google for those keywords is considerably easier than ranking a blog post or an article on a web page. It’s possible that Google owns YouTube, thus YouTube videos would get a higher ranking in their search results as an objective of your video marketing strategies.
Here’s how to improve the SEO of your videos:
- In your titles and descriptions, use important keywords.
- Include a transcript of your video in the post.
- Make a compelling thumbnail image for your video.
Lesson 5: Increase the variety of your offerings
Customers enjoy diversity. Simply ask TikTok. Despite the fact that the new social media kid on the block rose to prominence through dance and music videos. It now wants to branch out into other types of material, such as educational and live broadcasts. Variety is important to a popular social media platform, and it is also important to LMS firms.
Here are a few examples of marketing videos that LMS providers can make:
- Explainer videos include the following: Explain the business, product, service, or topic.
- Video for the brand: Sponsored content is content created by a company for a fee.
- Video for promotion: Used to promote a specific marketing push, sale, or event.
What would you give your marketing videos on a scale of one to ten?
Have you created any marketing films to promote your LMS? If that’s the case, how would you rate them based on these ten criteria?
- Is it able to tell a story?
- Is it inspiring?
- Is it enjoyable to watch?
- Is it distinct?
- Is there anyone you want to root for?
- Is it more about educating than it is about promoting?
- Is there a problem that needs to be addressed?
- Is it a problem-solving solution?
- Is it equipped with the resources required to put the solution into action?
- Have you proven how your products and services may be used by people?
If you responded yes to all of the above questions, your video marketing strategies are on its way to engaging your viewers. However, if you answered “no” to any of these questions, you should revisit your video and consider making adjustments to improve your chances of involvement.
Begin your campaign with good video marketing strategies today.
Adding video to your digital marketing approach will help you keep up with today’s fast-paced changes and extremely competitive LMS industry. An investment in this highly engaging medium can help you expand your market reach, differentiate your brand from the competition, and increase conversions.
About the Author
Donald Gonsalves is the founder of Enthof Creatives and a regular writer for the website’s blog. He has more than 2 decades of experience in marketing, sales and branding. His need to research and learn more about these segments is never-ending. To contact him, just drop an email to donald.g@sh118.global.temp.domains
Follow him on Linkedin – https://www.linkedin.com/in/donaldgonsalves
