SEO Search Engine Optimization and Website Traffic at Enthof Creatives
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SEO and Website Traffic

Google surely is the widely used search engine of our time and being ranked high on Google will be the greatest blessing a business can ever have.

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Getting Ranked High on Google, Yahoo & Bing with SEO

When searched on Google, search engine optimization is ‘the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Baldyne Digital Marketing is the #1 SEO company in Folsom, check out their website to find out why’

No other search engine comes close to Google in terms of user share, who has 70.8% of the users. We therefore prefer to focus primarily on Google to make the best use of the time and resources. We also optimize the site for Bing and Yahoo which are the next popular search engines totaling to a 90.2% global share. .

We optimise the website with White-Hat method making sure we obey the guidelines from Google and never fall under penalisation. We focus on creating quality and engaging content, analysing and implementing keywords, building links and frequently updating the website with relavant and new information.

Organic Search or Paid Search (AdWords) Which is Better?

Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page.

 

BENEFITS
Trust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers.
Evergreen: If the content that ranks high is evergreen, then the rankings will also have a more evergreen presence.
Ranking: Once you get high rankings, it’s easier to keep those rankings.
Click through rates: Better for organic search results
Inbound marketing: Users interact with content as they move down the purchase funnel.

 

DRAWBACKS
Time: Depending on the competitiveness of the keywords involved, it may take couple of months or years to get high rankings.
Resources: Getting high rankings requires both creating content and using SEO tactics to achieve it.

Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score. The advantages and drawbacks of paid search are often the opposite of organic listings.

 

BENEFITS
Time: Unlike organic search rankings that can take months or years, paid results are placed at the top of rankings as soon as you pay for ad placement.
Targeting: PPC campaigns can be tailored to reach specific audiences.
Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results.

 

DRAWBACKS
Cost: The more competitive the keyword, the more the bid price is for each click on the displayed ad. Lot of money could be spent attracting unqualified traffic.
Momentary: The ads disappear as soon as you stop paying for them.
Distrust: Consumers don’t always trust paid ads and often avoid them. They place more trust in organic rankings.
Click through rate: Except for high purchase intent searches, users will click on paid search listings at a lower rate than organic search listings.

We can help you gain better presence online with SEO (Seach Engine Optimization for Organic Search), SEM (Search Engine Marketing or Google AdWords for Paid Search), Social Media Marketing as well as other methods and tools.

Here is how we can help you with optimizing your website for search engines and driving more web traffic towards it

 

  • White Hat SEO
  • Keyword research and analysis
  • Paid Search/ Google AdWords
  • Social media marketing
  • Blogging
  • Quality content development
  • Rank maintenance
  • Landing page

Do you want help with SEO or web traffic generation for your website?

Please reach out and a business representative will get back to you swiftly.