Branding and Corporate Identity Designs
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Branding and Strategy

In essence, a brand is much more about the promise you make to your customers and the evidence you have to show you can fulfil that promise.

It therefore makes sense to know exactly who you are trying to attract, and what your core message is, before you even start thinking about brand.

We Develop Brands and Their Strategies

Building a world-class brand doesn’t happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.

Great brand strategies are grounded in the truth of an organization—its legacy, unique capabilities and opportunities. We apply the science and art of brand development to build a strategic platform that uniquely captures who you are.

Effective brand alignment turns every colleague into a brand evangelist. We help get your people pointed in the right direction and working toward a common goal.

First impressions matter—and a first impression is almost always visual. We design elegant identities and visual systems that illuminate, enhance and expand the core tenets of your brand.

What Is A Brand?

A strong brand can differentiate your business, helping your company stand out from competitors and allow your customers to identify with you in an engaging way. This creates loyalty, retention and a cost-effective base upon which to market your business moving forward

When most people think ‘brand’, they tend to have companies like Coca-Cola and Nike in mind. This automatically disenfranchises most small businesses from thinking that they too can create and develop their own brand.

 

This is not the case at all. In fact, a strong brand for your SME (small to medium sized business) can be built relatively inexpensively because it is based around perception. Perception created inside the mind of staff, stake-holders and customers based on what they see, hear, feel and experience about your company.

 

These emotions are based on messages you send out at all levels, including, but not exclusively, your company image or identity. The logo is not the brand!

Even now, if you think you haven’t got a brand – you have. Whether you like it or not – and whether you realise it nor not – your company has a ‘personality’.

Customers and suppliers will already have an opinion about what kind of company you are based on simple things, such as how the phone is answered, how quickly you pay your bills, how your office appears if and when they visit. All of these deeper levels of communication are already there working for you, or indeed, working against you.

 

Once you realise this fact, you can start to take control of your brand ‘presence’ to create a more cohesive and positive message. Inevitably, part of this is your visual identity but the process needs to start well before that.

 

More and more, companies realise how powerful their brand can be for them. Think of a Cola and you will probably think of either Coke or Pepsi. What could you do with your brand identity to have that sort of power in your marketplace?

 

A Basic Brand or Corporate Identity Contains

  • Business branding strategy development
  • Logo design for the company
  • Business card, letterhead and envelop design
  • Brand guideline to allow consistency in using the designs
  • Website design to promote the company online
  • Social media page design
  • Brochure design
  • PowerPoint presentation template
  • Signage design
  • Email signatures

Do you want help with your marketing campaign?

Please reach out and a business representative will get back to you swiftly.